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Bayn Europe AB: Bayn's CEO featured key speaker at The Sugar Reduction Summit in London 2017.

Bayn is pleased to announce that our CEO Lucy Dahlgren is one of the
featured key speaker at The Sugar Reduction Summit which takes place
in London November 9, 2017 She will be speaking about "The importance
of developing a commercially viable sugar reduction solution".

"Bayn has been working with sugar reduction since 2009, from
ingredient application to sugar replacer solution. The food industry
is aware of the need of change, but combating to its own well
established system both technically and commercially is not an easy
change. Bayn's mission is based on sugar reduction, which enables us
most responsive to this change". Says Lucy Dahlgren, "I am very happy
to present how Bayn evolves from a product oriented company to a
market oriented company based on a business model which enables a
profitable and sustainable sugar reduced business development"

About The Sugar Reduction Summit

The Sugar Reduction Summit is now in its fourth year and has earnt a
prestigious reputation for bringing together policymakers, industry,
public health, academia and health and wellness communities for a
lively day of engaging debates around the progress, challenges and
opportunities in reducing sugar.

The Summit takes place at The Royal Society in London on Thursday 9th
November and topics this year include a progress update on PHE's
sugar reduction programme, data and discussion around the impact of
sugar reduction on calories, the latest science and evidence on
sweeteners including new evidence both on the impact on gut
microbiome and on whether maintaining sweetness through sweeteners is
problematic, a detailed exploration of sugar reduction technologies
and sugar alternatives and case studies, analysis and marketing
insights from industry. For more information please visit

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge
and healthy sugar reduction solutions for the food and beverage
industry. Bayn's total solutions focus on taste, texture and
cost-in-use. They are designed to help food and beverage companies
around the world to reduce sugar and calories in their products.
Bayn's product portfolio contains ingredients and sugar replacers for
food and beverage applications. Bayn's business model is based on a
solid network of scientific research, market channel partnerships and
contracted manufacturers. Bayn Europe was founded in 2009 in
Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North,
since 2014.

Mangold Fondkommission AB is Bayn's certified adviser. Telephone
+46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director
Bayn Europe AB, e-mail ld@bayn.se


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