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2015-10-02

Blue Buffalo Pet Products, Inc.: Blue Buffalo Announces Annual Adoption Drive

Three months. 4,000 shelters. One goal: Find forever homes for one million
pets!

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| WILTON, Conn., Oct. 2, 2015 (GLOBE NEWSWIRE) -- The annualBlue Buffalo® |
|Home 4 the Holidays |
|adoption drive runs from October 1, 2015 to January 4, 2016 and Blue Buffalo |
|(Nasdaq:BUFF) will again partner with theHelen Woodward Animal Center |
|to raise awareness about rescuing orphan pets. |
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|Since many families seek dogs and cats around the holidays, the Helen Woodward |
|Animal Center began focusing on shelter adoptions during the holiday season. |
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|What began with just 14 shelters in 1999 has now grown into the world's |
|largest and most successful pet adoption drive. More than 4,000 shelters and |
|rescue facilities in over 23 countries have found forever homes for more than |
|10 million dogs and cats! |
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|Most heartwarming "tails" take home $1,000 |
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|Each year,Blue Buffalo Home 4 the Holidaysalso holds a contest for all partner |
|organizations. Whoever submits the Most Heartwarming Story wins $1,000 as a |
|reward for their dedication and hard work. |
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|In 2014, two rescues tied, both receiving the same number of votes for tugging |
|on our heartstrings with their true stories.Friends of Rescue |
|introduced us to Zonder, a deaf and blind dog they helped rehabilitate for 10 |
|weeks. |
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|AndHome FurEver Rescue |
|saved Katt from the streets of Detroit, nurturing her for two years while she |
|waited for a caring family. Now Zonder and Katt are furry family members in |
|forever homes that return their unconditional love. |
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|Plus, Blue Buffalo gives adoption kits to all participating rescue facilities |
|in the U.S., Puerto Rico and Canada. New pet parents who rescue an orphan dog |
|or cat during the three-month holiday campaign receive food for their pet's |
|first meal, a surprise gift, and bonus BLUE(TM) coupons. |
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|Help us find homes for a million more pets |
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|So spread good cheer this holiday. Adopt a shelter pet from one of our partner |
|facilities and share the news aboutBlue Buffalo Home 4 the Holidays. |
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|With your help, we can again reach our goal of finding forever homes for one |
|million dogs and cats this year! |
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|Learn more |
|athttp://bluebuffalo.com/about-us/community-involvement/ |
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|Find participating organizations |
|athttp://www.home4theholidays.org/locations |
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|About Blue Buffalo |
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|Blue Buffalo Co, Ltd, based in Wilton, CT, is a natural pet products company |
|that makes natural foods and treats for dogs and cats under the BLUE Life |
|Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom lines, and |
|cat litter under the BLUE Naturally Fresh line. |
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|About Helen Woodward Animal Center |
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|Helen Woodward Animal Center is a private, non-profit organization where |
|"people help animals and animals help people." Founded in 1972 in Rancho |
|Santa Fe, Calif., the Center provides services for more than 57,000 people |
|and thousands of animals annually through adoptions, educational and |
|therapeutic programs both onsite and throughout the community. Helen Woodward |
|Animal Center is also the creator of the International Home 4 the Holidays |
|pet adoption drive, the International Remember Me Thursday® campaign and The |
|Business of Saving Lives Workshops, teaching the business of saving lives to |
|animal welfare leaders from around the world. For more information, go to: |
|www.animalcenter.org.CONTACT: Philip Cheevers |
|pcheevers@bluebuff.com |
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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Blue Buffalo Pet Products, Inc. via Globenewswire

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