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2016-03-14

Catena Media: Catena Media acquires affiliate network in Italy and Belgium

Catena Media continues to strengthen its position as Europe's fastest
growing company in lead generation through the acquisition of a
number of casino comparison websites. The network operates in new
markets for Catena Media that are regulated and have licensed
operators.

The Network in question was previously owned and run by one Belgian
and two Swedish individuals with extensive experience in the gambling
industry. Through this acquisition, Catena Media is expanding its
geographic reach to include gambling portals that are focussed on
Belgium and Italy. The websites focus on casino comparison and
revenue is generated solely from regulated markets with licensed
operators.

"The portfolio that we are acquiring has agreements with licensed
operators in regulated markets and is an excellent fit with Catena
Media's existing portfolio. It is fully in line with our previously
announced strategy of moving into new markets and of growing through
acquisitions," says Robert Andersson, CEO of Catena Media.

The portfolio being acquired is expected to generate sales of
approximately EUR 300,000 in the first quarter of 2016 and a pre-tax
profit margin of about 80%. In total, the network creates about 1,000
new depositing customers each month.

The purchase price for the acquisition is EUR 3,000,000, which is
being paid as a cash consideration in conjunction with the transfer
of the assets. In addition, there is an earnout amount payable to the
sellers based on revenue generated over the next two years. The
earnout amount will not be higher than the revenue generated and is
capped at EUR 3,000,000 per year, with a maximum total earnout of EUR
6,000,000. This entails that the sellers will continue to work with
the websites for a period of at least two years.

"It is extremely exciting to start this collaboration with Catena
Media and, at the same time, to continue working with the team we
have built up over a number of years," says Eric Stööp, one of the
owners of the websites that Catena Media is currently acquiring.

The agreement was signed on 13 March 2016 and the takeover of the
websites will be done immediately. All revenue generated by the
portfolio in March will accrue to Catena Media.

About Catena Media

Catena Media was founded in 2012 and is engaged in online performance
marketing and lead generation and is almost exclusively active within
the iGaming industry. The group thereby attracts users from multiple
online and mobile channels and directs them to the group's B2B
customers mainly consisting of iGaming operators. The group focuses
on the iGaming industry, and primarily on iGaming operators who
operate online casinos on their own websites. iGaming operators
typically use a network of marketing partners, known as affiliates,
to promote their products and services and thus attract more end
users to their websites. iGaming operators remunerate the affiliates
for each end-user they refer to them, through such websites as
www.johnslots.com/sv/ and www.rightcasino.com. The group's Core Focus
Markets are Sweden, Norway, Finland, the Netherlands and the United
Kingdom. The group has approximately 80 employees and has its
registered office in Sliema, Malta.

For more information

Robert Andersson, CEO, +356 770 329 28 Patrik Bloch, CFO, +356 995 502
46 www.catenamedia.com

The information was submitted for publication at 08.00 CET on 14 March
2016. Avanza is the Company's Certified Advisor.

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http://news.cision.com/catena-media/r/catena-media-acquires-affiliate-ne...
http://mb.cision.com/Main/12863/9933550/488134.pdf

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