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2015-09-15

Deutsche Post DHL : DHL Delivers Rugby to Africa

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| * Epic 11 month journey through 45 countries concludes |
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|CAPE TOWN, South Africa, Sept. 15, 2015 (GLOBE NEWSWIRE) -- A team of seven |
|who embarked on an epic journey from Cape Town through Africa to London in |
|October 2014 as part of DHL'sAfrica as One |
|campaign (http://www.AfricaAsOne.com), have finally arrived at their final |
|destination after traveling through 45 countries. |
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|Logo:http://www.photos.apo-opa.com/plog-content/images/apo/logos/dhl_logo2.jpg |
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|1:http://www.photos.apo-opa.com/plog-content/images/apo/photos/150914dhl.jpg |
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|Photo |
|2:http://www.photos.apo-opa.com/plog-content/images/apo/photos/150914dhl1.jpg |
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|Photo |
|3:http://www.photos.apo-opa.com/plog-content/images/apo/photos/150914dhl3.jpg |
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|Photo 4:http://www.photos.apo-opa.com/index.php?level=picture&id=1833(Megan |
|Collinicos, Head of Advertising and Public Relations for DHL Express |
|Sub-Saharan Africa) |
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|During an 11-month journey, the team crossed 102 border posts, travelled |
|70,854 kilometers, spent over 856 hours on the road, all while introducing |
|the game of rugby and what it represents to 3,370 children in Africa. The |
|ambitious DHLAfrica as One |
|journey formed part of the build-up to Rugby World Cup 2015 in England, and |
|involved the team passing a single rugby ball from hand to hand across |
|Africa. |
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|This first-of-its-kind campaign saw the team face many challenges, including |
|terrain, security, health and safety issues. DHLAfrica As One |
|Team leader, Louise Otter, says that Africa is not for the faint-hearted. |
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|"However, the incredible experiences along the way, from the local music and |
|great ruins of Zimbabwe, snorkeling in Lake Malawi, learning about coffee and |
|the Black Pharaohs in Ethiopia and Sudan, to name a few, kept the team going, |
|and provided much encouragement and enthusiasm. |
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|"Moments spent with locals across the continent have also been a highlight. |
|When visiting Guinea Bissau last month, we discovered that rugby is an |
|entirely new concept to the locals, and that many had never seen a rugby ball |
|before." |
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|In order to make a lasting impact in the various countries visited, the |
|journey also included rugby fairs as well as various CSR activities including |
|free eye tests for over 4,000 people through DHL's partnership with Mercy |
|Ships and the distribution of over half a million units of stationery to |
|young children across Africa. |
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|Every step of the journey, every person, every place and every pass was |
|captured on film, in photographs and words, and shared with Africa and the |
|rest of the world. According to Megan Collinicos, Head of Advertising&Public |
|Relations for DHL Express Sub Saharan Africa (http://www.dpdhl.com), the tour |
|was not only about rugby, but about showcasing Africa to the rest of the |
|world in all her beauty. "We wanted to make a difference in each country, as |
|well as capture Africa in her everyday routine, highs and lows in order to |
|share this beautiful continent with the rest of the world." |
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|"We decided to leverage the partnership in Africa, where rugby is relatively |
|unknown in a number of markets. With this campaign, we wanted to marry our |
|experience, knowledge and capabilities across the African continent with the |
|concept of this ambitious journey - one that requires careful co-ordination |
|and intricate logistics as well as significant investment." |
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|Collinicos adds: "Our dream of sharing Africa's beauty and culture with the |
|rest of the world is now a reality. We have received a fantastic response to |
|our campaign with over 26 million YouTube views on ourAfrica As One |
|country episodes to date," concludes Collinicos. |
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|DHL will be concluding their journey with a three-day activation in London, |
|raising money for the United Nations World Food Programme's (WFP) Tackle |
|Hunger campaign. All donations will help WFP to provide nutritious school |
|meals to children in Africa. |
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|To support the DHLAfrica As One |
|'s Tackle Hunger campaign, head down to Canary Wharf Station from 14 - 16 |
|September in London. |
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|For additional information regarding the DHL Africa as One journey: |
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| * The DHLAfrica As One seven-strong |
| team:http://africaasone.com/about-the-journey/ |
| * Latest images and video:http://africaasone.com/gallery/ |
| * Journey blog with the latest updates of the |
| experiences:http://africaasone.com/journey-blog/ |
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|Distributed by APO (African Press Organization) on behalf of Deutsche Post |
|DHL. |
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|DHL - |
|Thelogistics company for the world |
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|DHL |
|(http://www.dpdhl.com) is the leading global brand in the logistics industry. |
|DHL's family of divisions offer an unrivalled portfolio of logistics services |
|ranging from national and international parcel delivery, international |
|express, road, air and ocean transport to industrial supply chain management. |
|With more than 325,000 employees in over 220 countries and territories |
|worldwide, they connect people and businesses securely and reliably, enabling |
|global trade flows. With specialized solutions for growth markets and |
|industries including e-Commerce, technology, life science and healthcare, |
|energy, automotive and retail, a proven commitment to corporate |
|responsibility and an unrivalled presence in developing markets, DHL is |
|decisively positioned as "The logistics company for the world". |
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|DHL is part of Deutsche Post DHL Group. The Group generated revenues of more |
|than 56 billion euros in 2014. |
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|For more information:www.dpdhl.com |
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|Stock images |
|available:http://www.dpdhl.com/en/media_relations/media_library.htmlCONTACT: |
|Media Contact: |
| Megan Collinicos |
| Head: Advertising &...

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