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Electrolux: Electrolux expectations for 2017

During 2017, Electrolux will continue to focus on innovative product
launches delivering great consumer experiences, in combination with a
strong emphasis on cost efficiencies. Market demand in Electrolux
largest markets, Europe and North America, is expected to grow

Market demand has been positive in Europe in 2016, although there have
recently been signs of softer demand in some markets, including the
UK. Demand for appliances in Europe is expected to grow by about 1%
in 2017.

Appliance demand in North America has grown for almost four
consecutive years. We expect continued stable development and
forecast volume growth of 2-3% in 2017. Continued pressures on
household disposable income in Brazil and Argentina are forecast to
have a negative impact on market volumes in these countries, which
account for the majority of Electrolux sales in Latin America. Market
demand in Argentina and Brazil together, is expected to decrease by
approximately 5% in 2017.

The work to increase operational efficiency continues and the net cost
efficiency is planned to contribute positively with approximately SEK
1.6 bn for the year, excluding the impacts of raw materials and
currency fluctuations. The Group's capital expenditure level is
expected to amount to approximately SEK 4 bn.

Commodity prices in general have been trending upwards during 2016.
Electrolux costs for raw materials are expected to increase by
approximately SEK 900m in 2017 based on current market projections.

Currency movements have been volatile throughout 2016. Recently, there
have been reinforced fluctuations in several of Electrolux major
currencies, most notably the Egyptian Pound which was floated in
early November 2016. For 2017, at current exchange rates, a negative
transaction impact for the Group of SEK 250m is expected. However,
Electrolux expects a positive translation impact of SEK 250m.

Electrolux is focused on achieving sustainable profitability in all
business areas, with high priority on securing a Group EBIT margin of
6% over the business cycle. This will be achieved through innovative
product launches and an active product portfolio management, in
combination with product and structural cost efficiencies. In all,
this will create additional value for our customers, employees and

For further information, please contact:

Catarina Ihre, Vice President Investor Relations at +46 (0)8 738 60 87

Electrolux Press Hotline, +46 8 657 65 07.

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer
thoughtfully designed, innovative and sustainable solutions,
developed in close collaboration with professional users. The
products include refrigerators, ovens, cookers, hobs, dishwashers,
washing machines, vacuum cleaners, air conditioners and small
domestic appliances. Under esteemed brands including Electrolux, AEG,
Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells
more than 60 million products to customers in more than 150 markets
every year. In 2015, Electrolux had sales of SEK 124 billion and
58,000 employees. For more information go to


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