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2016-11-08

Eniro: Eniro partners with award-winning Yext to help SMEs boost their digital presence

Eniro has entered a partnership with Yext, an American company
specializing in location data management. The partnership will bring
Yext's powerful technology to Eniro's local customers and allow them
to easily manage their data across the web in real-time, in order to
engage local consumers and drive more sales.

Today Eniro announced a partnership with Yext, an award-winning
American company that specializes in enabling businesses to manage
location data and boost interactions with potential customers. The
partnership will bring Yext's powerful technology to Eniro's local
SME customers and allow them to easily manage and update their
location data on listing sites across the web in real-time, in order
to engage local consumers, improve brand awareness, and drive more
sales. Yext's solutions have proven their worth with a number of
partners in the US and Europe, and the company is ranked among
America's Most Promising Companies by Forbes.

"By joining forces with Yext, we will be able to provide an integrated
location data management platform that we are proud to launch across
the Nordic markets. Being found online and having a consistent
digital presence is essential, especially for local businesses. And
it is a real headache for many businesses - 62% of Swedish SMEs say
they face challenges in getting the most out of their digital
marketing. We now have a powerful tool to help them," says Örjan
Frid, President and CEO of the Eniro Group.

Through the partnership with Yext, Eniro will offer customers in
Sweden, Norway, and Denmark a comprehensive platform for their
location data through the global PowerListings Network, which
includes 100+ search engines, social media, directories, apps, and
map services, such as Google, Facebook, Yelp, and Foursquare. By
leveraging Yext's real-time updating features, Eniro's customers can
ensure that they always have accurate, complete, and consistent
business information everywhere customers are searching, in order to
drive more traffic through their stores' front doors.

"We're proud to put Nordic businesses on the map through our
partnership with Eniro. Our product offers those businesses
unprecedented control of their location data everywhere online, which
ultimately drives more foot traffic," says Howard Lerman, Co-Founder
and CEO, Yext.

For more information, please contact:
Örjan Frid, President and CEO, Eniro Group, tel. +46 70 561 1615
Liz Walton, Senior Director of Marketing, Yext, lwalton@yext.com

Örjan Frid, President and CEO, Eniro Group, tel. +46 70 561 1615

Eniro is a leading search company for individuals and businesses in
the Nordic region. With quality-assured content and an unrivalled
user experience Eniro inspires local discoveries and makes local
communities thrive. Eniro's content is available through internet
and mobile services, printed directories, directory assistance and
SMS services. Each week Eniro Group's digital services have 8.1
million unique visitors who perform 14.5 million searches. Eniro
Group has about 1,700 employees and operations in Sweden, Norway,
Denmark, Finland and Poland. The company is listed on Nasdaq OMX
Stockholm [ENRO] and headquartered in Stockholm. In 2015, revenues
amounted to SEK 2,438m, with a profit before depreciation (EBITDA) of
SEK 383m. More on Eniro at enirogroup.com
(http://www.enirogroup.com/).

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http://news.cision.com/eniro/r/eniro-partners-with-award-winning-yext-to...
http://mb.cision.com/Main/908/2118386/586807.pdf

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