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Ericsson: AT&T selects Ericsson to enhance its TV Platform

* Ericsson to work with AT&T on the evolution of its satellite and wireline
TV platform
* Platform evolution to integrate best-in-class DIRECTV and U-verse

Ericsson (NASDAQ: ERIC) today announced it has been selected to work with AT&T
on the evolution of AT&T's TV experience platform. AT&T will be combining
industry-leading capabilities of AT&T's U-verse and DIRECTV platforms to
deliver its entertainment experience across AT&T's satellite and wireline

This evolution will utilize leading technologies from AT&T's U-verse platform
and AT&T's DIRECTV satellite platform to deliver a premium TV experience,
serving customers across both satellite and wireline access networks.

"By collaborating with Ericsson, AT&T will be able to enhance its service
offerings across its networks," said Enrique Rodriguez, Executive Vice
President and Chief Technical Officer, AT&T Entertainment and Internet
Services. "Combining these technologies together uniquely positions AT&T to
offer consumers an unparalleled bundled video entertainment, mobile and
broadband experience."

"AT&T has long been one of the most future-oriented, pioneering operators in
the industry and we look forward to helping them to evolve their platforms
which will give consumers an advanced TV experience," said Per Borgklint,
Senior Vice President and Head of Business Unit Support Solutions, Ericsson.


About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading
entertainment, mobile, high speed Internet and voice services. We're the
world's largest provider of pay TV. We have TV customers in the U.S. and 11
Latin American countries. In the U.S., our wireless network offers the
nation's strongest LTE signal and the most reliable 4G LTE network. We offer
the best global wireless coverage*. And we help businesses worldwide serve
their customers better with our mobility and secure cloud solutions.

Additional information about AT&T products and services is available
athttp://about.att.com.Follow our news on Twitter at @ATT, on Facebook
athttp://www.facebook.com/attand YouTube athttp://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo
and other marks are trademarks and service marks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers' LTE.
Signal strength claim based ONLY on avg. LTE signal strength. LTE not
available everywhere.

*Global coverage claim based on offering discounted voice and data roaming;
LTE roaming; voice roaming; and world-capable smartphone and tablets in more
countries than any other U.S. carrier. International services required.
Coverage not available in all areas. Coverage may vary per country and be
limited/restricted in some countries.

Ericsson at IBC 2015

At IBC 2015 in Amsterdam we are showcasing solutions and services that empower
customers to put the connected consumer at center stage in the new internet
era of television. We'll show how this is achieved through the delivery of
seamless experiences, personalized discovery, immersive content, and
constantly evolving services.

Ericsson will highlight how it sets itself apart with a unique combination of
consumer insights, industry-leading portfolio, and global transformation
services that are together helping customers embrace the opportunities of the
Networked Society.

You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event
using @EricssonTV and join the discussion using #IBCShow.

For more information on Ericsson at IBC 2015, seehere

Download high-resolution photos and broadcast-quality video

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do
better business, increase efficiency, improve the user experience and capture
new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York







Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

Press Release (PDF)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire


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