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2014-05-12

Ericsson: Ericsson completes acquisition of Red Bee Media

* Ericsson welcomes 1,500 new employees to its growing broadcast services
business
* Expands list of high-profile broadcast services customers
* The UK becomes a major global media hub for Ericsson

Ericsson (NASDAQ: ERIC) has completed its acquisition of Red Bee Media, a
leading media services company headquartered in the UK, from Creative
Broadcast Services Holdings - an entity controlled by Macquarie Advanced
Investment Partners, L.P.

Ericsson announced its intention to acquire Red Bee Media on July 1, 2013, and
the UK's Competition Commission formally cleared the acquisition on March 27,
2014.

Ericsson looks forward to working with Red Bee Media's extensive list of
high-profile broadcast services customers, including the BBC, BSkyB, BT
Sport, Canal Digital, Channel 4, EE, UKTV, UPC, Virgin Media, and many more.

In addition, Ericsson has gained 1,500 highly skilled employees as well as
media services and operations facilities in the UK, France, Germany, Spain
and Australia. This will further strengthen Ericsson's broadcast services
business, which began in 2007 with the signing of the first broadcast
services deal with C More (formerly Canal+) in the Nordic region.

Magnus Mandersson, Executive Vice President and Head of Business Unit Global
Services at Ericsson, says: "We're very happy to welcome our new employees to
Ericsson and are confident they will help to take our broadcast services
business to the next level and extend our global presence. We now have more
than 5,000 employees in the UK and close to one-third of them work in
broadcast services. As a result, the UK is now a major global media hub for
Ericsson."

Every day people on all continents watch television programs prepared, managed
and broadcast by Ericsson.

Ericsson has a significant heritage in the global TV and media market and, in
the UK, pioneered the video compression technologies that are driving the
worldwide digitalization of TV and enabling new viewing experiences - such as
HDTV, TV Anywhere and UHDTV. Ericsson's strategy in TV and media is to help
content owners, broadcasters and TV service providers evolve to meet consumer
demands for video experiences on any device, anytime, anywhere. Ericsson
recently highlighted its view for the future of TV in its Media Vision 2020.

NOTES TO EDITORS

Ericsson to acquire leading media services company Red Bee Media

Photos of Magnus Mandersson

Ericsson Media Vision 2020

Read more about Red Bee Media

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud

- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With more than 110,000 professionals and customers in 180 countries,

we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson completes acquisition of Red Bee Media
http://hugin.info/1061/R/1784304/611356.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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