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2016-02-24

Ericsson: Ericsson, GMA, Bridge Alliance, Samsung collaborate to demonstrate multi-domestic connectivity solution

* Ericsson, the Global M2M Association (GMA), the Bridge Alliance and Samsung
will demonstrate multi-domestic capabilities to enable new and innovative
business models to support the Internet of Things
* The joint service will be demonstrated by Ericsson at Hall 2, and the GMA
and Bridge Alliance at the Mobile World Congress 2016, Innovation City,
Stand A11 in Hall 3
* Collaboration will enable global enterprises to securely deploy connected
devices and services all over the world under local terms and conditions
* Operators can enable differentiated business models to enable B2B and B2B2C
services on the same device for a tailored offerings

Ericsson (NASDAQ: ERIC) the Global M2M Association (GMA) the Bridge Alliance
and Samsung have joined forces to demonstrate innovative solutions that will
enable new and innovative business models for the Internet of Things. Through
this initiative, end-users can now use the same device with services and data
plans for a tailored offering while guaranteeing corporate security. This
demonstration shows that collaboration among leading operators further
enables rapid and cost-effective expansion across different geographical
markets, providing superior connectivity and network quality under local
terms, conditions and rates and ensuring affordable and flexible connections
for all types of devices on a truly global scale.

The technical keystones of the collaboration are the Ericsson Device
Connection Platform (DCP) and the Samsung KNOX Enterprise Billing solution
enabling dual APN management. Ericsson DCP powered operator networks along
with agreements among the GMA's and Bridge Alliance's member operators, will
enable connected devices and services to be securely deployed globally with
one stock keeping unit (SKU), one network and IT integration, and one service
level ensuring increased security in connectivity to the network, a major
concern for enterprises and users around the world. Ericsson's DCP further
enables the network operators to leverage Samsung KNOX Enterprise Billing
features across multiple operators seamlessly, meaning end-users can now use
the same devices for B2B and B2B2C use at competitive rates without costing
the enterprise for personal usage or jeopardizing corporate security even
while employees are travelling internationally.

The value of this model can be realized globally and across the various
industries in which more and more types and numbers of devices are being
connected. From corporate IT to enterprises operating globally in industries
as diverse as automotive, oil and gas, rental car companies and banking, this
collaboration simplifies logistics and connectivity management and contracts
with diverse operators in many countries. It further allows harmonized
operation independent of country. These features are integral to the success
of high data usage for connected devices and the Internet of Things.

Supporting quotes:

Young Kim, Vice President, Enterprise Business Team at Samsung Electronics
said: "As a company providing devices, services and platforms for both
personal and corporate users worldwide, the need for secure interoperability
drives our work. We are pleased to be working alongside Ericsson and our
operator partners to leverage the power and protection of Samsung KNOX."

Eileen Tan, CEO of Bridge Alliance, said: "This initiative brings
unprecedented scale and robustness to the IoT landscape, addresses the
interoperability concern of operators and provides device security to
millions of end-users worldwide. We're proud to support this innovation with
our own footprint of 35 mobile operators in Asia Pacific, the Middle East and
Africa."

Anders Olin, Vice President, Product Area Network Functions, Business Unit
Cloud&IP, Ericsson said: "This collaboration and demonstration combining
Samsung, GMA and Bridge Alliance, together with Ericsson's industry leading
IoT connectivity management platform DCP delivered as a cloud service, is a
great example how we together can create a powerful and cost effective
solutions."

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016 in Barcelona, Ericsson will showcase its
unique industry insights, the latest innovation and inspirational discussions
that enable powerful new business opportunities. We are in the midst of the
societal transformation we call the Networked Society: a society in which
mobility, broadband and cloud empower every person and every industry to
reach their full potential. Opportunity is everywhere, and companies are
transforming according to the role they have chosen to play in the value
chains and ecosystems of the Networked Society.

Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have
on people, business and society.

Follow the conversation online:

www.twitter.com/ericsson

www.linkedin.com/ericsson

NOTES TO EDITORS

About Ericsson

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson, GMA, Bridge Alliance, Samsung collaborate for connectivity
http://hugin.info/1061/R/1989006/730432.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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