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2016-01-21

Ericsson: Ericsson launches powerful business intelligence toolkit for TV and media players

* Data analysis toolkit enables media industry to aggregate, analyze and act
upon large amounts of data
* Integrated Video Insights builds on Ericsson's leading TV and media, big
data and analytics, and consulting and systems integration portfolios
* Increases Ericsson's ability to transform media industry customer
ecosystems, technology platforms, business processes and networks

In a world in which so much video is competing for viewers' attention - from
traditional linear TV to both professional and user-generated content - media
players such as content owners, broadcasters, and TV service providers
require an analytics solution capable of delivering accurate business
intelligence. To remain relevant, media players need to not only ensure their
delivery channels are performing optimally, but also understand what their
users want, what they value most, and what they don't need or appreciate.

To provide this business intelligence, Ericsson (NASDAQ: ERIC) is launching
Integrated Video Insights - a powerful data analysis toolkit that helps media
players aggregate and analyze large amounts of data derived from users, video
platforms, and networks. Supported by a comprehensive end-to-end framework,
the toolkit meets the need for big-data processing that spans all
operational, commercial, and customer care aspects of the media business.

Using Integrated Video Insights, media players can improve their content
commercialization strategy, identify the investments required to increase
average revenue per user, and ensure their content is consumed under optimal
conditions.

Jean-Philippe Poirault, Head of Consulting and Systems Integration, Ericsson,
says: "As media consumption changes and new players enter the market, it is
becoming increasingly critical for media players to have a complete
360-degree overview of their business. They need to understand and improve
everything from the quality of their service to their customers' content
preferences and quality of experience.

"With Integrated Video Insights, they can anticipate future operational needs,
respond quickly to real-time issues, implement advanced, proactive customer
care flows, and ultimately make better business decisions."

Integrated Video Insights

Integrated Video Insights can be delivered as a standalone solution or as an
expansion module for the Ericsson Expert Analytics suite. The award-winning
Ericsson Expert Analytics product suite goes beyond traditional big data
analytics by incorporating the TV and media, network and other domain
knowledge that turns data into actionable insights for concrete use cases and
drives swift actions that positively impact the operator's bottom line. Both
Integrated Video Insights and Ericsson Expert Analytics leverage Ericsson's
deep industry experience and consumer research, and offer advanced customer
experience management capabilities, including the delivery of actionable
insights that drive new revenue growth and improve customer experiences.

As the demands on media players increase and new competitors influence
consumer expectations, so the need for deep consumer and industry insights
increases. Combining these insights with agile technologies, flexible
deployment models and service approaches will enable media players to delight
consumers every day. Ericsson's unique combination of services, research
insights and extensive product portfolios is leading the transformation of
the world's strongest media brands into leaders in the Networked Society.

NOTES TO EDITORS

On-demand version of digital event: IVI launch, industry
trends&insights(available post-event)

Infographic:Integrated Video Insights

Product info: Ericsson Integrated Video Insights

Backgrounder: Consulting&Systems Integration

Ericsson Expert Analytics

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016 in Barcelona, Ericsson will showcase its
unique industry insights, the latest innovation and inspirational discussions
that enable powerful new business opportunities. We are in the midst of the
societal transformation we call theNetworked Society: a society in which
mobility, broadband and cloud empower every person and every industry to
reach their full potential. Opportunity is everywhere, and companies are
transforming according to the role they have chosen to play in the value
chains and ecosystems of the Networked Society. Join us in our Hall (Hall 2,
Stand 2N60) to learn about 5G, the Internet of Things and cloud, and to
discuss the impact digital transformation can have on people, business and
society.

Follow the conversation online:

www.twitter.com/ericsson

www.linkedin.com/ericsson

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Image_Teenagers looking at media on a balcony
http://hugin.info/1061/R/1980316/725432.jpg
Press release_Integrated Video Insights launch
http://hugin.info/1061/R/1980316/725431.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

HUG#1980316

Författare WKR

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