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2016-02-23

Ericsson: Ericsson leads global discussion on LTE Broadcast at Mobile World Congress 2016

* Leading mobile operators, content providers and device manufacturers will
collaborate on a cross-sector strategy to drive LTE Broadcast adoption and
delivery
* Telstra, GSA and the GSMA are among the companies participating in the
second meeting of the MWC Ericsson / GSMA LTE Broadcast Forum
* Discussions will center on addressing the rapid increase in video traffic
and deployment of LTE Broadcast in new use cases

At GSMA Mobile World Congress 2016 in Barcelona, Ericsson (NASDAQ:ERIC) will
join leading mobile operators, content providers and device manufacturers at
the second meeting of the MWC Ericsson / GSMA LTE Broadcast Forum. The
meeting, hosted by Ericsson, will act as an exchange of ideas from the
world's leading technology companies to support LTE Broadcast adoption and
delivery. The group will collaborate on a cross-sector agenda for the coming
year, identifying key areas and actions to build on the current momentum and
further advance LTE Broadcast adoption.

With video forecast to make up 70 percent of all mobile data traffic in 2021,
investment in LTE Broadcast is critical to ensuring that providers can
continue to deliver high quality video services in the future. LTE Broadcast
is the most efficient way to deliver content to end-users, reducing network
pressures and supporting continued growth across the media sector.

In addition to addressing rising video demand, the group will discuss how LTE
Broadcast can be best applied to new use cases, within and beyond the media
sector. This includes breaking news, disaster relief, education, live events
and health applications, as well as software app and firmware updates.

David Hutton, Head of Networks, GSMA, commented: "With traffic pressures
increasing, it is incredibly important for the industry to engage in sharing
best practices for mobile video delivery. However, the benefits of LTE
Broadcast extend well beyond meeting demand. There is huge potential for
content providers to widen the range of video services they are currently
delivering, bringing significant revenue generation to multiple industry
sectors."

Alan Hadden, GSA, says: "The rise in consumer demand for video across mobile
devices is driving the need for better, faster systems of content delivery.
Mobile providers should consider how LTE Broadcast can help increase cost
savings, while also extending the quality of the service that is offered to
consumers across multiple devices. To support this progress the GSA is
focused on creating the right circumstances for adoption, including having
clear objectives for moving forward."

Elisabetta Romano, VP and Head of TV and Media, Ericsson, says: "In 2012,
Ericsson delivered the first live demonstration of LTE Broadcast during
Mobile World Congress. Four years later we are hosting global leaders in a
discussion to advance the adoption of this revolutionary video technology,
demonstrating its commercial viability and continued potential for growth.
LTE Broadcast is already servicing different industry segments, enabling
content providers to deliver more seamless and immersive media experiences
for consumers across every device."

The MWC Ericsson / GSMA LTE Broadcast Forum meeting is an invitation-only
event, taking place in the Ericsson Hall 2 at Mobile World Congress, Fira
Gran Via, Barcelona, on Tuesday, February 23.

In addition to hosting the MWC Ericsson / GSMA LTE Broadcast Forum, Ericsson
will deliver a number of LTE Broadcast demonstrations and presentations
including:

* LTE Broadcast Media Optimized Network Technology with Telstra, Ericsson
Hall; Demo exhibits LTE Broadcast in combination with advanced CDN
functionalities to enable pre-positioning of content
* LTE Broadcast Over The Air Technology with Telstra, Ericsson Hall; Demo
exhibits an LTE Broadcast Mobile Router, facilitating the extension of the
device ecosystem to a range of devices that themselves do not support LTE
Broadcast
* Feb 25, 12:15 - News&Content on Mobile: New Trends in Consumer Consumption
roundtable with Elisabetta Romano, part of the GSMA Conference

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016 in Barcelona, Ericsson will showcase its
unique industry insights, the latest innovation and inspirational discussions
that enable powerful new business opportunities. We are in the midst of the
societal transformation we call the Networked Society: a society in which
mobility, broadband and cloud empower every person and every industry to
reach their full potential. Opportunity is everywhere, and companies are
transforming according to the role they have chosen to play in the value
chains and ecosystems of the Networked Society.

Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have
on people, business and society.

www.twitter.com/ericsson

www.linkedin.come/company/ericsson

NOTES TO EDITORS

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Press Release_Ericsson leads LTE Broadcast discussion
http://hugin.info/1061/R/1988292/730007.pdf

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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