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2014-04-07

Ericsson: Ericsson Media Vision 2020 - maps out the future of TV

* How the winning players will capitalize on the $750 billion opportunity of
2020
* Study covers six critical 'game changing' trends and catalysts for the
industry
* Linear/Live and on-demand consumption of TV reaches parity by 2020

In the year 2020, the global landscape will include 9 billion people, over 8
billion mobile broadband subscriptions and 1.5 billion homes with digital
television, with analog almost history. The vision of the Networked Society
will be realized as more than 50 billion connected devices, of which 15
billion will be video-enabled, will rely on mobile IP (internet protocol)
networks dominated by video.

This is the picture of a new era of entertainment and connectivity that
Ericsson (NASDAQ:ERIC) is painting in its new Media Vision 2020. Ericsson's
strategic view of the future maps how the TV and media industry will evolve
over the next six years and shows that the TV industry will be worth $750
billion by 2020.

The Media Vision 2020 project is based on more than six months of research and
brings together the concerted efforts of hundreds of people from across the
global Ericsson organization. It includes statistical data, detailed surveys,
and interviews with individuals, focus groups, industry participants and
consumers.

Included in the vision are key beliefs and assertions, the timing and
application of which will vary based on infrastructure and economic
development in different regions. In advanced markets, such as Western Europe
and the USA, by 2020 it is foreseen that:

1.
The Networked Society is realized -
15 billion video-enabled devices are connected to broadband IP, transforming
the consumption experience of TV. Mobile broadband is essential in all
regions and fundamental in emerging regions.

2.
Bundling of content and services remains the ultimate opportunity
- Consumers will value simplicity and perceive value in a single bill.
However, the essential need for broadband will enable separation of
propositions from broadband access and content

3.
OTT delivery for all
- Delivery of content over-the-top becomes applicable to all TV service
providers or content owners as a way of reaching consumers, and enhancing
established broadcast delivery platforms

4.
On-demand has risen to parity with live/linear
- IP will have accelerated the ongoing shift of consumers to embrace the
convenience of on-demand access to content to 50 percent of their
consumption.

5.
New entrants bring new investment
- The acceleration of broadband capacity and penetration, along with ever more
connected devices potentially enables a powerful device or social ecosystem
to become a premium TV aggregator

6.
Market revenues have grown to $750bn
- up from $530bn in 2013. The distribution of revenues however shifts between
content owners, broadcasters, TV service providers and network providers,
especially as brands adapt advertising focus.

"The future is not certain, but the direction and trends are clear. The rules
of TV are changing and it is essential for our customers to evaluate their
strategies for success," says Per Borgklint, Senior Vice President and Head
of Business Unit Support Solutions, Ericsson. "The hope is that by sharing
our Media Vision 2020 and the Game Changers, and offering our truly unique
insights, capabilities and leadership that the media industry overall will
achieve success and delight consumers well into the future. We have combined
our broad understanding and expertise of the TV market, alongside extensive,
quantifiable research to help our customers address the challenges and
opportunities in this rapidly evolving ecosystem."

In order to enable the industry players to leverage this vision and build
strategies for success to 2020, Ericsson has distilled what it calls the Game
Changers that are the most influential drivers and enablers of disruption,
opportunity and change and will be highlighted in a series of reports
throughout 2014, include:

* 'Forever evolving experience'
* 'The IP imperative'
* 'Brand-casting'
* 'Changing consumption models and bundles'
* 'Cloud and web approach to TV'
* 'New money, new players'

On Wednesday April 9th (12.30-1.30pm) Ericsson will lead a panel of TV
industry experts at an NAB Super Session titled 'Television 2020 - Welcome to
the future.

NOTES TO EDITORS

Ericsson NAB 2014 Media Kit

NAB Show 2014 Super Session- Ericsson Presents: Television 2020- Welcome to
the Future

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With more than 110,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.8 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

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www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson Media Vision 2020 - maps out the future of TV
http://hugin.info/1061/R/1775026/605202.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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