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2014-04-07

Ericsson: Next Generation Playout provides global connectivity and unparalleled flexibility

* Leverages Ericsson's global scale and services leadership to offer
broadcasters managed or hosted playout services that can be delivered
worldwide
* Gives broadcasters access to a global connectivity network and innovative
software-defined workflows
* Enables faster time to market, OTT and VOD distribution possibilities, and
benefits such as increased flexibility, improved service delivery and
reduced costs

Ericsson (NASDAQ: ERIC) is launching its Next Generation Playout solution at
NAB Show 2014, the world's largest electronic media show. With Next
Generation Playout, Ericsson is leveraging its global scale and services
leadership to offer broadcasters managed or hosted playout services that can
be delivered from a number of locations worldwide.

Next Generation Playout gives Ericsson broadcast services customers access to
major data centers across the world, with signal distribution through
hundreds of co-located carriers, distributors and connectivity providers.
This connectivity network, coupled with a software-defined workflow, helps
broadcasters to overcome the geographic dependencies that have previously
limited playout.

In addition, Next Generation Playout enables faster time to market and a whole
new set of over-the-top (OTT) and video on demand (VOD) distribution
possibilities, as well as benefits such as increased flexibility, improved
service delivery and reduced upfront and operating costs. Broadcasters that
opt for managed Next Generation Playout will be able to reduce their
operational expenditure by consolidating their operations and focusing on
creating more effective workflows and processes.

Thorsten Sauer, Head of Broadcast Services at Ericsson, says: "Next Generation
Playout gives broadcasters full access to the economies of scale and
technical skills that a global company like Ericsson has to offer. With our
global presence and connectivity expertise, we are well equipped to deliver
high-quality Next Generation Playout services."

Next Generation Playout can be monitored remotely and is available as either a
managed or a hosted service. In the case of managed Next Generation Playout,
operations are controlled by Ericsson, utilizing the infrastructure of our
existing Global Service Centers. In the case of hosted Next Generation
Playout, operations are controlled by broadcasters from their own premises
using Ericsson-supplied broadcast desks and web interfaces. In the latter
case, Ericsson will train the broadcaster to operate Next Generation Playout
in line with customer requirements.

NOTES TO EDITORSPress backgrounder

Ericsson NAB 2014 Media Kit
www.ericsson.com/thecompany/press/mediakits/nab2014

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud

- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With more than 110,000 professionals and customers in 180 countries,

we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Next Generation Playout launch release
http://hugin.info/1061/R/1774863/605102.pdf

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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