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2016-02-21

Ericsson: Vodafone Group selects Ericsson as global Customer Experience Management partner

· Ericsson Expert Analytics selected by Vodafone Group as strategic
solution for Customer Experience Management (CEM) across 22 countries

* Multiple deployments planned following a successful trial with Vodafone
Spain

Ericsson (NASDAQ: ERIC) today announced that Ericsson Expert Analytics has
been selected by Vodafone Group as a strategic solution for Customer
Experience Management (CEM) across 22 countries.

Ericsson Expert Analytics is a real-time, end-to-end, big data analytics
solution that enables operators to predict customer satisfaction, understand
probable cause, and automatically take the next best action to improve
experience. The global agreement follows a successful market trial of the
offering by Vodafone Spain, which is the first of multiple rollouts already
underway as Vodafone targets a unified CEM strategy across its markets.

Ericsson Expert Analytics, together with Ericsson CEM Consulting&Systems
Integration, helps operators realize the full potential of actionable network
and customer behavior insights. The offering is supported by productized use
cases and technologies that span mobile consumer and enterprise services, as
well as fixed-line and TV-focused offerings.

Insights are driven directly to the desktops of key internal groups, including
the service operations center, customer care and marketing. As operators seek
to boost their Net Promoter Scores, Ericsson's patent-pending Service Level
Index (SLI) offers a real-time view of how the customer experience measures
up at any given moment, offering opportunities to make quick changes with
positive impacts, and close the gap between technical KPIs and NPS.

Ericsson's deep domain expertise - based on years of research, annual user
studies and customer projects - is embedded in Ericsson Expert Analytics,
providing superior data models and business rules to drive actionable
insights from big data. Time-sensitive, closed-loop actions can be triggered
or actuated toward either the network or customers, resulting in improved
experience. This functionality represents an advance over alternative
approaches that require manual actions based on collected data.

Ove Anebygd, Vice President and Head of Solution Area OSS/BSS, Ericsson, says:
"Vodafone undertook a rigorous evaluation process of CEM solutions to meet
its global requirements. Ericsson is proud to be selected as Vodafone's sole
preferred CEM solution provider and we look forward to partnering on this
important initiative."

Operators must become agile as they support services across networks, offer a
range of plans and push the limits of innovation. Ericsson helps customers
meet changing demands with a comprehensive, unified OSS and BSS product suite
that combines business, IT and network capabilities.

Ericsson at Mobile World Congress 2016

During Mobile World Congress 2016, held February 22 to February 25, 2016 in
Barcelona, Spain, Ericsson will showcase its unique industry insights, the
latest innovation and inspirational discussions that enable powerful new
business opportunities.

We are in the midst of the societal transformation we call the Networked
Society: a society in which mobility, broadband and cloud empower every
person and every industry to reach their full potential. Opportunity is
everywhere, and companies are transforming according to the role they have
chosen to play in the value chains and ecosystems of the Networked Society.

Join us in our Hall (Hall 2, Stand 2N60) to learn about 5G, the Internet of
Things and cloud, and to discuss the impact digital transformation can have
on people, business and society. Ericsson Expert Analytics will be showcased
in the Ericsson and Vodafone booths.

Follow the conversation online:

www.twitter.com/ericsson

www.linkedin.com/company/ericsson

NOTES TO EDITORS

For media kits, backgrounders and high-resolution photos, please
visitwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, business and society
to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With approximately 115,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in
2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Vodafone Group selects Ericsson for Customer Experience Management
http://hugin.info/1061/R/1987886/729785.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

HUG#1987886

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