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Gemalto: Oi Brazil launches innovative Gemalto SmartApp mobile marketing solution

App-based technology optimizes content for smartphones and

greatly improves customer engagement and monetization

Mobile World Congress, Barcelona, Spain - February 23, 2016
Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that Brazilian mobile operator Oi, with near y 50 million
subscribers, is launching Gemalto's new SmartApp solution. The innovative
mobile marketing channel is optimized for smartphones offering rich
multimedia content to improve customer engagement and monetize the opt-in
database. When paired with Gemalto's SIM-basedLinqUs Mobile Engagement and
Oi can now deliver multichannel campaigns to reach 100 percent of its
customers including those who use legacy and feature phones.

Brazil is the fifth largest smartphone market in the world, with an estimated
user base of more than 89 million and growing at an annual rate of
approximately 22 percent. Gemalto's SmartApp solution allows Oi to better
engage with this rapidly expanding population via compelling multimedia
campaigns. The Gemalto solution enables rich media and an improved customer
experience that increases up-sell, cross-sell and advertising success. In
addition, it enables secure, one-click purchasing plus convenient campaigns
conciliation for both operators and advertisers. As the deployment evolves,
Oi can leverage HTML5 Hybrid for easy campaign editing, cost effective
deployment and an interactive user experience offering videos, menus and
compelling surveys that customers greatly prefer over traditional SMS.

"Expanding Oi's mobile marketing platform with the addition of SmartApp was a
natural evolution to expand business opportunities and improve customer
said Roberto Guenzburger, director of Mobility Products Retail at Oi. "The
ability to deliver rich media content that inspires action has unlocked
new opportunities to drive growth and attract new customers in the rapidly
evolving Brazilian mobile marketplace."

"Smartphone adoption is exploding in Brazil, with mobile shopping apps
increasing exponentially year-over-year,"
added Rodrigo Serna, President for Latin America at Gemalto."The Gemalto
SmartApp offers mobile operators an ideal solution to reach
beyond their walled garden marketing channel to capture new revenue by
engaging with consumers who demand exciting mobile content and value added
services to enhance their digital lifestyles."

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security,
with 2014 annual revenues of €2.5 billion and blue-chip customers in over 180

Gemalto helps people trust one another in an increasingly connected digital
world. Billions of people want better lifestyles, smarter living
environments, and the freedom to communicate, shop, travel, bank, entertain
and work - anytime, everywhere - in ways that are enjoyable and safe. In this
fast moving mobile and digital environment, we enable companies and
administrations to offer a wide range of trusted and convenient services by
securing financial transactions, mobile services, public and private clouds,
eHealthcare systems, access to eGovernment services, the Internet and
internet-of-things and transport ticketing systems.

Gemalto's unique technology portfolio - from advanced cryptographic software
embedded in a variety of familiar objects, to highly robust and scalable
back-office platforms for authentication, encryption and digital credential
management - is delivered by our world-class service teams. Our 14,000
employees operate out of 99 offices, 34 personalization and data centers, and
24 research and software development centers located in 46 countries.

For more information
visitwww.gemalto.com,www.justaskgemalto.com,blog.gemalto.com, or
follow@gemaltoon Twitter.

Gemalto media contacts:

| Philippe Benitez Peggy Edoire Vivian Liang |
|North America |
|+1 512 257 3869 Europe&CIS Greater China |
|philippe.benitez@gemalto.com +33 4 42 36 45 40 +86 1059373046 |
| peggy.edoire@gemalto.com vivian.liang@gemalto.com |
| Ernesto Haikewitsch Kristel Teyras Shintaro Suzuki |
|Latin America Middle East&Africa Asia Pacific |
|+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 8266 |
|ernesto.haikewitsch@gemalto.com kristel.teyras@gemalto.com shintaro.suzuki@gemalto.com |
About Oi

Oi, a convergent service pioneer in Brazil, offers local and long-distance
landline telephony, mobile telephony, broadband internet access, pay TV and
the country's largest wi-fi network. Oi has a nationwide presence and the
greatest network penetration, reaching even the most remote regions of the

In September 2015, the company had 72 million revenue generating units (RGUs),
47 million of which in the Personal Mobility segment, 17 million in the
Residential segment and 8 million in the SME/Corporate segment. Currently, Oi
has more than 1 million hotspots at Oi WiFi network throughout Brazil.

Oi was included in the Exchange's Carbon Efficient Index (ICO2) for the fifth
consecutive year and has been part of the Dow Jones Sustainability Emerging
Markets Index since 2013. Oi is also in the ISE - Corporate Sustainability
Index of BM&FBovespa.

Through its social responsibility institute Oi Futuro, Oi supports projects in
the educational, sustainability, sporting and cultural areas through
incentive laws, with the aim of democratizing access to knowledge in order to
promote and accelerate human development. Oi is one of Brazil's leading
cultural sponsors and creates opportunities for projects in all regions of
the country.

For further information, please go

Press release (PDF)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Gemalto via Globenewswire


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