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HEALTHBERRY LTD: HealthBerry to transform the way NHS engages with patients

18 NHS hospitals signed up in first week

--(Pressat)-- NHS England recently announced new guidance aimed at increasing
the use of Social Media in healthcare to improve transparency, health service
delivery and patient experience.

Putting Patients First, the NHS England business plan for 2014/15, makes it a
priority for NHS organisations to obtain direct feedback from patients, their
families and NHS staff. This will support the cultural change needed to put
people at the centre of their care, by making sure that patients' voices are
heard and used to deliver better services.

HealthBerry, a London-based startup has developed a mobile and web application
that enables NHS, third sector and private health and care organisations to
measure patient feedback to inform improvements to health services, promote
self-care and listen and engage with patients to improve patient experience -
using Social Media.
The startup, which launched its beta last week, has already signed-up more
than eighteen NHS hospitals and three GPs in less than one week.

"As a provider of specialist mental health, learning disability and drug and
alcohol services, we're aware of the role that social networking can play in
challenging stigma, influencing how people view their health and care
condition, how they relate to organisations and the choices they make about
how to address their concerns. We also recognise the importance of our
employees joining in and helping shape those conversations.

One of the means by which we are trying to manage our social media presence is
by using HealthBerry. We particularly like its capability to channel all
social media content (from Twitter, Facebook, Patient Opinion, NHS Choices
etc.) to one platform from where our staff can respond." - Surrey and Borders
Partnership NHS Foundation Trust

"Digital by Default" is a mantra for many public sector organisations, and
rightly so. They must use social and digital media to hear views from all
sections of society and understand what people are saying about the services
they want to receive.

"Social media platforms are critical to giving patients a say in how services
are designed and reformed, as well as providing NHS organisations the chance
to celebrate their successes and the great work of their staff, which will
help build staff engagement", says Dawson King, founder of HealthBerry. "But
managing and responding to social media is another challenge to be added to
the list of competing priorities in healthcare organsiations. HealthBerry
makes it easy to collate patient views and truly respond to local healthcare
agendas publicised on social media."


T. 02032899969




This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HEALTHBERRY LTD via Globenewswire


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