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HEINEKEN NV: HEINEKEN and CFAO announce the formation of their new joint venture "BRASSIVOIRE" in Ivory Coast and lay the foundation stone for their brewery

Amsterdam/ Abidjan, 25 September 2015 - Heineken N.V. (EURONEXT: HEIA; OTCQX:
HEINY) and CFAO today announce the formation of a joint venture in Ivory
Coast under the name of "BRASSIVOIRE" to produce and market beer in the
country. This new entity is owned 51% by HEINEKEN and 49% by CFAO.

HEINEKEN and CFAO are also laying the foundation stone for their new beer
production site today in the presence of His Excellency Prime Minister,
Minister of Economy, Finances and Budget Daniel Kablan Duncan and Mr
Jean-Claude Kassi Brou, Minister of Industry and Mines, along with other
members of the Ivorian Government.

This new brewery, incorporating the very latest technologies, will be the
first occupant of the new PK24 industrial zone to the north of Abidjan. The
two partners will invest 100 billion CFA francs, or around €150 million. The
brewery will have a capacity of 1.6 million hectolitres per year. The site
will brew Heineken® beer, as well as other brands, for the domestic market.
The first bottle of beer is expected to come off the production line at the
beginning of 2017.

With this significant investment, the arrival of BRASSIVOIRE is expected to
create around 700 direct jobs and support more than 40,000 indirect jobs,
thereby contributing to the economic development of Ivory Coast.

BRASSIVOIRE is also exploring the possibility of developing a local sourcing
project for the agricultural raw materials it needs to produce its beers. The
objective of this project will be to improve yields as well as the
capabilities and living standards of local farmers. With the ambition of
sourcing 60% of agricultural raw materials locally in Africa by 2020,
HEINEKEN seeks to be a partner for growth on the African continent.

Within the BRASSIVOIRE joint venture, HEINEKEN and CFAO are combining their
strengths once again after 20 years of successful collaboration in the BRASCO
company in Congo-Brazzaville.

Roland Pirmez, HEINEKEN International's President for the Africa, Middle East
and Eastern Europe Region, said: "We are delighted to be entering this very
promising and dynamic new market of Ivory Coast with our partner CFAO. The
project is advancing rapidly thanks to proactive collaboration with the
Ivorian authorities. HEINEKEN aims to be a partner for growth in Africa. The
activity generated by this new brewery will contribute to the economic and
social development that is already under way in Ivory Coast."

"BRASSIVOIRE is the result of combining a strong, global brand with the
historical expertise in CFAO's distribution circuits and networks in Africa.
By supporting the major brands in their development, CFAO helps open up
access to new markets characterised by the emergence of a middle class that
aspires to a more modern product offering," explained Marc Bandelier, CEO of
CFAO FMCG Industries&Distribution.


HEINEKEN is the world's most international brewer. It is the leading developer
and marketer of premium beer and cider brands. Led by the Heineken® brand,
the Group has a powerful portfolio of more than 250 international, regional,
local and specialty beers and ciders. We are committed to innovation,
long-term brand investment, disciplined sales execution and focused cost
Through "Brewing a Better World", sustainability is embedded in the business
and delivers value for all stakeholders. HEINEKEN has a well-balanced
geographic footprint with leadership positions in both developed and
developing markets. We employ 81,000 people and operate more than 160
breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares
trade on the Euronext in Amsterdam.
Prices for the ordinary shares may be accessed on Bloomberg under the symbols
HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has
two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken
N.V. (OTCQX: HEINY) and Heineken Holding N.V.
Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

About CFAO

A leader in specialised distribution and a preferred partner of major
international brands, CFAO caters to high-potential markets in the equipment
and services, healthcare and consumer goods segments in Africa and in French
overseas territories. The Group is present in 39 countries, including 34 in
Africa, and in seven French overseas territories. At the end of 2014 it
employed 12,000 people.
In 2014, CFAO generated total consolidated revenues of €3,560.4 million and
recurring operating income of €270.7 million. CFAO is owned 97.5% by TTC
(Japan). CFAO is listed on NYSE Euronext Paris. CFAO can be found on
Bloomberg: CFAO:FP and on Reuters: CFAO.PA
For more information: www.cfaogroup.com


BRASSIVOIRE is the brand-new joint venture resulting from the partnership
between HEINEKEN and CFAO in Ivory Coast. The entity is owned 51% by HEINEKEN
and 49% by CFAO.

Press enquiries Investor and analyst
John Clarke Sonya Ghobrial
E-mail:pressoffice@heineken.com E-mail: investors@heineken.com

Tel: +31-20-5239-355 Tel: +31-20-5239-590

Christine van Waveren Gabriela Malczynska
E-mail:pressoffice@heineken.com E-mail: investors@heineken.com

Tel: +31-20-5239-355 Tel: +31-20-5239-590

Director of Institutional Relations and Communication
T: +33 1 46 23 58 70
E: fleguennouremarck@cfao.com
Bénédicte GUILLIEN Head of External Communication
T: + 33 1 46 23 59 91
E: bguillien@cfao.com

CFAO press agency
T: +33 6 73 47 53 99
E: rg@35nord.com

Click here to open media release


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HEINEKEN NV via Globenewswire


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