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2015-10-09 Launches German Mall to Tap Growing Chinese Demand for "Made in Germany" Products

Newest Country-Focused Mall to Showcase Leading German Brands Including Nivea,
Oldenburger and

German Agricultural Society Agreement
Paves Way for Expanded JD Selection of Premium German Wine and Agricultural

COLOGNE, Germany, Oct. 09, 2015 (GLOBE NEWSWIRE) --, Inc. (Nasdaq:JD),
China's largest online direct sales company, today announced the launch of
German Mall, the latest addition to's growing suite of country-focused
curated channels that showcase a range of authentic, imported products from
leading global brands.

German Mall was launched today at a special event in Cologne attended by Carol
Fung, vice president of and president of JD Mall's FMCG (fast-moving
consumer goods) business unit; Gayle Gao, Far East regional vice president of
Beiersdorf AG; Dr. Hans-Georg Eils, general manager of Karlsberg and
president of the Germany Beer Brewing Association; Frank van Amelsvoort, head
of DMK Consumer China; and representatives from other leading Germany
companies.'s German Mall will offer a wide selection of "Made in Germany" products
across a number of categories including cosmetics, food and beverage, home
furnishing, home appliances, kitchenware, and baby and maternity products,
from brands such as Nivea, Oldenburger, and Würenbacher, among many others.

As part of its push to increase the variety of authentic German products on
its site, also announced that it has signed an MOU with the German
Agricultural Society (DLG). Under the agreement, DLG will work with its
24,000 members and to increase the range of German agricultural
produce available on, with a particular emphasis on wine, which is one
of's fastest growing product categories.

The MOU was signed by Rudolf Hepp, DLG e.V. Vice CEO, and Jiaxin Zhang, senior
manager of's FMCG business unit at a ceremony today. Since 2014, has cooperated with dozens of German winemakers and distributors
including Weinhandlung Dr. Richter, Henkell and Schloss Johannisberg, among
many others. This cooperation with DLG will enable to further grow the
selection of German wines it can offer its customers through increased access
to DLG's members.

"Germany is now the third most popular region of origin for imported goods on
JD Worldwide, behind only North America and Japan, and we expect that German
Mall will unlock even more opportunities for German retailers to connect with
our 118 million active customers across China," said Ms. Fung. "Our customers
understand that shopping on guarantees quality and authenticity, and
our country malls give them a great new way to engage with the brands they
love, and to discover new brands and products from our carefully selected

Ahead of the launch of German Mall, and Beiersdorf, Nivea's parent
company, signed an agreement yesterday at a private event at Beiersdorf's
Hamburg headquarters. As part of the agreement, becomes a Beiersdorf
preferred ecommerce partner and will get early access to new products when
they are launched globally. The two parties will work to leverage big data
and other technological resources to evaluate, for example, consumer
skin care product sales trends in near real time. In addition, Nivea will
offer a wide range of authentic, imported skincare products on's
German Mall, further expanding the range of the company's products that will
be available to the's active, dedicated and growing user base.

" is already a key partner for Nivea in China, and we're delighted to
expand our cooperation by joining German Mall," said Thomas Grunzke, senior
vice president North East Asia of Beiersdorf. "Working with gives us
unparalleled access to millions of upwardly mobile consumers across China to
meet their growing demand for authentic, premium imported skin care
products." also signed strategic partnership agreements with DMK Deutsches
Milchkontor GmbH, one of Germany's largest dairy companies, and Karlsberg, a
leading German brewing company. The agreements will help the companies
promote sales of DMK's Oldenburger milk brand and Karlsberg's Würenbacher
brand of beer to Chinese consumers. Under the terms of the agreements,
will provide the companies with a range of strategic support services,
including marketing, consumer targeting and logistics. is already the
top ecommerce channel for both Oldenburg and Würenbacher in China by sales

German Mall is the newest addition to's suite of country-focused malls
that cater to rapidly growing demand for imported products among Chinese
consumers. To date this year, has launched French, Korean, Japanese,
Australian and U.S. Malls.

About, Inc, Inc. is China's leading online direct sales company and the country's
largest Internet company by revenue. The Company strives to offer consumers
the best online shopping experience. Through its content-rich and
user-friendly website and mobile applications, offers a wide
selection of authentic products at competitive prices and delivers products
in a speedy and reliable manner. The Company believes it has the largest
fulfillment infrastructure of any e-commerce company in China.
operated 7 fulfillment centers and a total of 166 warehouses in 44 cities,
and in total 4,142 delivery stations and pickup stations in 2,043 counties
and districts across China, staffed by its own employees. is a member
of the NASDAQ-100 index.

Investor Relations
Ruiyu Li

Director of Investor Relations
+86 (10) 8912-6805

Josh Gartner
Senior Director of International Communications
+86 (10) 8911 6155 (China)
+1 (914) 439-5315 (US)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: via Globenewswire


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