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2014-05-15

LECTRA: Trayton opts for automation with Lectra

FOR IMMEDIATE RELEASE

Trayton opts for automation with Lectra

One of China's top furniture manufactures chooses Versalis®and Vector®to
smooth its transition from tradition to technology

Paris, May, 15, 2014
-
Lectra, the world leader in integrated technology solutions dedicated to
industries using soft materials-fabrics, leather, technical textiles and
composite materials-is pleased to announce that the Chinese furniture
manufacturer, the Trayton Group, has selected Lectra's Versalis®and
Vector®together with product development, pattern-making and nesting
software, to automate and optimize their production in China.
Founded in 1999 by its Danish CEO, Simon Lichtenberg, the Trayton Group has
become one of the biggest furniture manufacturers in China with two factories
in Shanghai and Zhejiang and more than 2,000 employees. Leather accounts for
80% of the company's production, with the remaining 20% in fabric, and 90% of
total production destined for export. Brand names include Simon Li and
Trayton Furniture.

The Group operates on several levels: for the majority of its customers, it
acts as an Original Design Manufacturer (ODM) providing designs for their
selection; it produces designs it receives from Original Equipment
Manufacturers (OEM's), and it also manufactures and exports finished
products. The Trayton Group also produces furniture for a large Scandinavian
furniture retailer. Its goal is to become a market leader in quality and
design lifestyle products in China and internationally.

Like many other companies in China, the Trayton Group is facing a rise in the
cost of labor and a scarcity of skilled workers, making it difficult to
maintain margins and remain competitive. To counter this, the company was
looking for ways to use technology to reduce costs, whilst maintaining its
reputation for quality and workmanship. In addition, to meet increasing
demand, a third manufacturing facility is planned and this has to be
seamlessly integrated with the existing structure.

"Our vision is to improve the quality of life for all of us. We want to
inspire and improve our surroundings. Our business idea supports this vision
by offering a wide range of products and solutions that can improve people's
homes and their lifestyle: products of better design and better quality,
produced in cost effective ways to make it accessible to many," says Simon
Lichtenberg. "Delivering the best value in leather seating is not simply a
matter of great design, comfort, quality, or cost. It's about bringing all
those important elements together, in just the right way. With its integrated
design and manufacturing solutions, Lectra is helping us to do just that."

The Trayton Group had identified increased automation of its operations as one
way to reduce costs. Lectra consultants worked closely with the company, to
pinpoint and prioritize the Group's needs, looking at processes and working
methods. Regular meetings were also held with the Trayton Group's service
team to ensure that the actual implementation went very smoothly, with rapid
adoption by the teams and minimum disruption to production. In addition,
Lectra was able to go even further, making recommendations on optimizing the
entire production chain, from pattern making to cutting.

"Lectra is focused on bringing measurable added value to the Trayton Group,
not only in terms of productivity, but also in terms of process optimization,
sustained performance and continuous improvement. Our expertise and
consulting approach are the spearhead of everything we do with them," says
Céline Choussy Bedouet, Marketing Director, Automotive, Furniture and
Technical Textiles, Lectra.

About the Trayton Group

Trayton Group was established in Shanghai in 1995 in the timber trade between
Africa and Asia. Today Trayton Group's main business is design, manufacture,
market and retail - upholstery, furniture, furnishings and lifestyle
products. The global headquarter is in Shanghai, China with a professional
organization with more than 2,000 employees. The group owns and operates
close to 100,000 m2 of manufacturing facilities in Zhejiang and Shanghai.
Trayton Group also established two joint ventures with BoConcept, the modern
Danish lifestyle brand and Kvadrat, Danish very high end fabric brand.

For more information, please visitwww.trayton.com
About Lectra

Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most
advanced specialized software and cutting systems and provides associated
services to a broad array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags), furniture, as well
as a wide variety of other market sectors, such as aeronautical and marine
industries, wind power, and personal protective equipment. Lectra serves
23,000 customers in more than 100 countries with 1,400 employees and $270
million in 2013 revenues. The company is listed on NYSE Euronext.

For more information, please visitwww.lectra.com

®

Vector and Versalis are registered trademarks of Lectra.

Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol

E-mail:n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40

Lectra_Trayton_press release
http://hugin.info/143494/R/1785292/612094.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: LECTRA via Globenewswire

HUG#1785292

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