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LECTRA: Zumba selects Lectra Fashion PLM


Zumba selects Lectra Fashion PLM

Global dance-fitness leader implements Lectra's tech solutions

to manage apparel product growth

April 30
, 2014
Lectra, the world leader in integrated technology solutions dedicated to
industries using soft materials-fabrics, leather, technical textiles and
composite materials-is pleased to announce that Zumba is implementing Lectra
Fashion PLM to manage its active wear line.
Founded in 2001, Zumba is the largest dance-fitness company in the world with
a following of 15 million fans in more than 180 countries. The lifestyle
brand also designs, develops and sells apparel from active wear essentials to
fashion-infused designs, offering a range of pieces that transition
effortlessly from the studio to the streets.

"Our goal at Zumba is to grow a successful apparel brand that can transcend
any space, whether fitness or every day life," says Gabriel Bottazzi,
President of apparel at Zumba. "Visibility and clarity are of major
importance in the development process and Lectra seamlessly connects teams
throughout the product development ecosystem. Partnering with Lectra is a
smart investment for us as we continue on our growth trajectory and evolve
our collections."

Lectra Fashion PLM will be used for Zumba's apparel line starting with design,
incorporating product development and sourcing. This will allow for the brand
to better manage efficiencies with factories to understand sample development
process, fabrics and trims, lab dips and more.

"With a vast network of partners within the supply chain, we look forward to
helping Zumba achieve their business objectives through the process expertise
and advanced technology we are able to offer," says Roy Shurling, President,
Lectra North America. "We welcome the opportunity to collaborate with such a
growing brand that promotes health and wellness throughout the world."

About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment
and culture into an exhilarating dance-party workout. Known as the ultimate
"fitness-party", Zumba® classes blend upbeat world rhythms with
easy-to-follow choreography, for an effective, total-body workout. Founded in
2001, the company is the largest branded fitness program in the world -
reporting more than 15 million weekly participants, in over 200,000 locations
across more than 180 countries. In addition to its original Zumba® program,
the company also offers a variety of specialty classes, including:
Zumba®Step; Zumba Gold®(active older adults); Aqua Zumba®; Zumba® Kids/Zumba®
Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba®fitness lifestyle is
rounded out by the company's many consumer product offerings, including DVD
sets, music collections, multi-seasonal apparel and footwear, video games and
Fitness-Concert(TM) events. For more information about Zumba Fitness programs
and products, or to find a live class, visit zumba.com. Find us on Facebook
and, Twitter.

About Lectra

Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most
advanced specialized software and cutting systems and provides associated
services to a broad array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags), furniture, as well
as a wide variety of other market sectors, such as aeronautical and marine
industries, wind power, and personal protective equipment. Lectra serves
23,000 customers in more than 100 countries with 1,400 employees and $270
million in 2013 revenues. The company is listed on NYSE Euronext.

For more information, please visitwww.lectra.com

Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol

Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40

Lectra_Zumba Fitness_press release


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: LECTRA via Globenewswire


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