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2016-02-23

Nasdaq: Nasdaq and Digital Reasoning Establish Exclusive Alliance to Deliver Holistic Next Generation Surveillance and Monitoring Technology

NEW YORK and NASHVILLE, Tenn., Feb. 23, 2016 (GLOBE NEWSWIRE) -- Nasdaq
(Nasdaq:NDAQ) and Digital Reasoning, a leader in cognitive computing, have
announced a strategic alliance to offer next generation, holistic
surveillance technology to the global capital markets, including the
buy-side, brokers, regulators and exchanges. Digital Reasoning's eComms
monitoring for proactive compliance and Nasdaq's industry leading and
award-winning SMARTS Surveillance solutions will deliver a unified approach
through the integration of trade surveillance alerts with natural language
processing and machine intelligence-based technology all within a single
interface. In addition, Nasdaq has participated in Digital Reasoning's Series
D investment round.

"Digital Reasoning is a true disruptor in the financial technology space,"
said Valerie Bannert-Thurner, Head of Risk&Surveillance Solutions, Nasdaq.
"Our partnership with Digital Reasoning will not only enable us to strengthen
our current surveillance solution but also allow us to utilize the best
capabilities and data sourced from each product to deliver monitoring
technology that will allow firms to take a truly holistic approach to
surveillance across structured and unstructured data and strengthen their
monitoring and detection capabilities."

Digital Reasoning's sophisticated natural language processing and machine
intelligence-based technology is able to understand how people communicate by
analyzing the context, content and relationships within human communications,
while semantically revealing concealed insights - enabling firms to better
understand the intent and meaning behind specific behaviors. The capabilities
encompassed within Digital Reasoning's platform, when combined with the data
and detection capabilities delivered by SMARTS, offer immediate benefits to
the surveillance community. Surveillance analysts can leverage insights
across communications and trade data to automatically prioritize areas for
evaluation and enable accurate and rapid investigations.

"As an existing user of both vendors, the strategic agreement between Nasdaq
and Digital Reasoning presents an exciting development across the UBS market
surveillance tool set," said Kirsty Everett, Global Head of
Monitoring&Oversight at UBS. "By combining existing trade surveillance
alerting with communications data, it should quickly and holistically provide
the surveillance analyst with specific electronic communications associated
with potential market manipulation and/or conduct risk issues."

In addition to contextualizing current alerting processes, the partnership
will drive a paradigm shift in behavior detection to identify heretofore
concealed activities, conduct investigations much more quickly, and continue
Nasdaq's leadership in establishing and enabling industry best practices and
standards in surveillance.

"The application of machine intelligence to identify inappropriate activity in
digital communications greatly boosts positive predictive values over
traditional methods, and it brings a radical new technological approach to
the field of behavior analysis," said Marten den Haring, Chief Product
Officer, Digital Reasoning. "By partnering with Nasdaq, we can raise the bar
in signal detection across disparate systems and apply deep understanding of
context to assess risk, without adding workload to the already burdened
surveillance analyst."

With over 20 years of experience as the industry benchmark for surveillance
platforms, Nasdaq SMARTS technology powers surveillance and compliance for
over 40 marketplaces, 12 regulators and 110 market participants across 65
markets globally.

About Nasdaq

Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange
technology, listing, information and public company services across six
continents. Through its diverse portfolio of solutions, Nasdaq enables
customers to plan, optimize and execute their business vision with
confidence, using proven technologies that provide transparency and insight
for navigating today's global capital markets. As the creator of the world's
first electronic stock market, its technology powers more than 70
marketplaces in 50 countries, and 1 in 10 of the world's securities
transactions. Nasdaq is home to more than 3,700 listed companies with a
market value of approximately $9.6 trillion and nearly 10,000 corporate
clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.

About Digital Reasoning

Digital Reasoning delivers trusted cognitive computing for a better world. For
more information go tohttp://www.digitalreasoning.com and follow on Twitter
at @dreasoning.

NDAQG

For Media Inquiries:

Nasdaq
Ryan Wells
Email: ryan.wells@nasdaq.com
Direct: +44 (0) 20 3753 2231
Mobile: +44 (0) 7809 596 390

Digital Reasoning
Jason Beck
Email: jason.beck@digitalreasoning.com
Direct: +1 (615) 567-8633
Mobile: +1 (615) 838-0457

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Nasdaq via Globenewswire

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