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2015-09-29

NOKIA: Mobile networks and data liberalization hold key to successful ITS deployments - HERE and SBD whitepaper

Berlin, Germany - In the effort to reduce traffic congestion and improve
safety with intelligent transportation systems (ITS), government and the
private sector should look to existing mobile network infrastructure and be
prepared to embrace data liberalization, according to automotive research
firm SBD and HERE.
In their joint whitepaper, SBD and HERE argue that ITS managers can avoid the
pitfalls that have plagued many ITS projects during the last decade by taking
advantage of recent technological advances.

"Spending on ITS has so far tended to end up in costly hardware-heavy
projects, the vast majority of which have not been commercially sustainable,"
said the co-authors of the study Andrew Hart of SBD and Bernd Fastenrath of
HERE. "Fortunately, the growth of powerful mobile networks, the proliferation
of sensors and the increasing maturity of connected data analytics are paving
the way for software-richer ITS designs. For ITS managers, it means effective
solutions are attainable which are affordable, scalable and interoperable."

The authors argue that any design lacks utility, however, if ITS participants
fail to enter into a new spirit of collaboration, especially around data. A
city in motion generates a tremendous volume of data yet, for the most part,
that data is untapped and its potential value is not fully captured. To do so
means connecting vehicles, individuals, city and road infrastructure, and
traffic authorities to enable a meaningful volume of quality data to be
pooled and analyzed - no single car manufacturer or road transit authority
can create a data ecosystem alone.

According to SBD and HERE, some USD 89 billion has been spent in the last
decade on large-scale ITS schemes which have either failed to meet their
stated objectives or suffered lengthy delays. Additionally, despite a large
volume of government-funded research projects and trials, a
disproportionately small number have translated into commercial deployments.
In many cases, the critical enabling technologies have lacked maturity, have
been too costly, or have not been sufficiently user-friendly.
The whitepaper can be downloaded here:http://www.sbd.co.uk/here/

You can also read more on HERE 360:http://her.is/1KOrtJX
Media enquiries

https://company.here.com/newsroom/contacts/

press@here.com

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location
experiences. We build high-definition (HD) maps and combine them with cloud
technology to enable rich, real-time location experiences in a broad range of
connected devices - from smartphones and tablets to wearables and vehicles.
To learn more about HERE, including our work in the areas of connected and
automated driving, visithttp://360.here.com.

About SBD

SBD is a world-leading knowledge partner to the global automotive industry,
providing intelligence, evaluation and strategy to support the development of
better connected, more secure and safer vehicles. To learn more
visithttp://www.sbd.co.uk

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: NOKIA via Globenewswire

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