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Publicis Groupe : Razorfish Global Acquires 2DataFish in Australia


Strengthens Intelligence Practice With Unmatched Offering in End-to-End Cloud
Marketing Services, Optimisation Consulting, Analytics and Personalisation

31 August 2015: Sydney-
Razorfish Global, a leader in business transformation services for the
empowered age and a part of Publicis Groupe [Euronext Paris: FR0000130577,
CAC40], today announced the acquisition of Sydney-based 2DataFish, the
leading Adobe data analytics and marketing optimisation consultancy in
Australia and APAC.

The acquisition strengthens Razorfish Global's Intelligence Practice by adding
significant commerce and data analytics capabilities and makes it the only
Adobe partner in Australia and the wider APAC region that can provide
end-to-end cloud marketing services at scale, including systems integration,
data analytics, media and content platforms, creative and experience design.
It is the latest milestone in a strong growth period for Razorfish Global in
Australia, with recent major client wins, including Foxtel, eBay and Bank of
Queensland. Razorfish Global is a global Strategic Partner of Adobe, while
2DataFish is the first analytics consultancy in the region certified as a
global Adobe Analytics Specialisation Partner.

Specialising in online testing, content optimisation, analytics, audience
segmentation and tag management, 2DataFish was founded in 2010 by Steven and
Kim Hann, who will both continue in the business as co-directors. Current
2DataFish clients include Telstra, Virgin Australia, Commonwealth Bank,
Westpac, Fairfax Media, Suncorp Group, Energy Australia, Dick Smith, IAG and
GE Capital to name a few.

"We're pleased to welcome 2DataFish to the Razorfish Global family and
Publicis.Sapient platform," said Michael Karg, International CEO at Razorfish
Global. "This move positions us to accelerate growth in the Australian market
while building on a clear competitive advantage in our Intelligence Practice
through the addition of world-class talent, data analytics and customer
intelligence capabilities, technology platforms and intellectual property."

"2DataFish significantly boosts our data analytics capabilities, which are
critical to our ability to help clients transform their business. Clients
will now benefit from intensely specialised skills across data, technology,
insights, commerce and media that result in a truly holistic solution," said
Razorfish Australia Managing Director Doug Chapman.

2DataFish Founder Steven Hann added: "We are excited about the possibilities
that our combined talents can offer clients and proud to join forces with the
talented team at Razorfish Global."

2DataFish will complete its move into Razorfish Australia's Sydney offices by
the end of August 2015 and will maintain a separate brand name at this stage.



Razorfish Global, part of the Publicis.Sapient platform, is a network of
leading digital agencies within Publicis Groupe that brings together customer
experience, technology, media and intelligence to drive business
transformation for clients on a global scale. Its 4,500 team members and 42
worldwide offices span Australia, Canada, China, France, Germany, Hong Kong,
India, Italy, Singapore, the United Kingdom and the United States.

About 2DataFish

Driven by creating innovative digital solutions, 2DataFish is Australia's
leading agency specialising in analytics, conversion rate optimisation (CRO),
tag management solution and audience segmentation. Founded in 2010 by Steven
and Kim Hann as Australia's first optimisation agency, Sydney-based 2DataFish
has grown rapidly and works with some of Australia's leading brands,
including a host of major banks, Telstra, Energy Australia, Fairfax Media,
Virgin Australia and Suncorp to name a few. 2DataFish creates the best
enhanced user experience to help clients achieve a competitive advantage and
increased ROI.

Media Contacts

Andrea Kerekes
Access PR andrea@accesspr.com.au + 61418427412

Maya Hart
VP, Global Communications Director Razorfish
maya.hart@razorfish.com +447971241769


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via Globenewswire


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