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Publicis Groupe : ZenithOptimedia acquires FirstClick Consulting in Australia

ZenithOptimedia acquires FirstClick Consulting in Australia

ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC
40], announced today the acquisition of FirstClick Consulting, Australia's
leading independent performance marketing agency.

FirstClick will become part of Performics Worldwide, ZenithOptimedia's global
performance marketing network. The agency will rebrand to Performics
Australia and will retain its current management team, led by CEO Grace Chu,
who will join the Performics Global Executive Leadership Team.

Investing in performance marketing solutions through the development of the
Performics network is a key growth strategy for the ZenithOptimedia Group.
Performance media includes measurable, 'biddable' channels such as paid
search, programmatic display and paid social. Performance media has seen
considerable global growth in recent years, with expected growth of 19.1%
globally for 2015 (eMarketer).

Founded in 2005 and headquartered in Sydney, FirstClick provides clients
across Australia with a full range of digital performance marketing services
including search engine marketing, search engine optimisation, programmatic
buying, social marketing, marketing analytics and conversion rate
optimisation. Over the past 10 years, FirstClick has established itself as a
market leader and has built up an impressive list of blue chip clients.

Grace Chu, CEO of FirstClick, said: "We are very excited about becoming part
of Performics Worldwide and the ZenithOptimedia Group. Our clients and our
people will benefit from the global perspectives, best practices and
capabilities that come with being part of this award winning international
network. It's a testament to the FirstClick team to be recognised as leaders
within an international context."

Michael Kahn, CEO of Performics Worldwide, said: "We have been very impressed
with the quality of FirstClick's offering and the results it is delivering to
its clients are truly exceptional by global standards. The combination of
Performics, a global leader in performance marketing with FirstClick, a
market leader in Australia will provide clients with a combination of global
best practice and strong local knowledge. We are confident that together we
will be very well positioned to service the growing digital opportunity in

Ian Perrin, CEO of ZenithOptimedia Australia, said: "We have been unequivocal
in our pursuit of delivering the very best performance offering in Australia,
and bringing FirstClick into the group represents a massive step in this
direction. Grace and her team are world class and arguably the most talented
digital performance thinkers in the country. The team will make an enormous
contribution to our organisation and we look forward to welcoming them into
the family."

For further information, please contact:

Tim Collison

Global Communications Director
Tel: +44 20 7961 1126

About ZenithOptimedia

ZenithOptimedia - - is a leading global media services
network with over 7,500 people working in 262 offices across 74 countries. We
are part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], the
world's third largest communications group, and the world's second largest
media agency group. As the first agency to apply a rigorous and objective
approach to improving the effectiveness of marketing spend, ZenithOptimedia
delivers to clients the best possible return on their communications
investment. This philosophy is supported by a unique approach to strategy
development and implementation across the full spectrum of paid, owned and
earned contact points - the Live ROI planning process. The ZenithOptimedia
Group of companies equips our clients with a full range of integrated skills
across communications planning, value optimisation, performance media and
content creation. Our key clients include Aviva, Clarins, Coty, Kering,
Lactalis, L'Oréal, LVMH, Nestlé, Oracle, RB, Richemont Groupe, SCA, Sanofi,
Toyota and 21stCentury Fox.

About Performics

Performics is a global performance marketing agency for the world's most
respected brands. The agency activates data to motivate participation, drive
performance and optimize for action across paid, earned and owned digital
channels. Founded in 1998 and headquartered in Chicago, the Performics
network is active across 40 countries. Performics is a ZenithOptimedia
company and the performance marketing specialist within Publicis


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via Globenewswire


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