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2014-08-04

Publicis Worldwide: Acquisition of an equity stake in Arcade, an Asia-based agency

08/04/14
PRESS RELEASE

PUBLICIS WORLDWIDE ACQUIRES A STAKE IN ASIA'S FASTEST GROWING DIGITAL NETWORK

Publicis WW announces today that it has acquired a minority stake in Arcade.

Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade
currently employs more than 100 professionals across the region.

Founded by a group of creative entrepreneurs, Arcade has sparked a number of
world firsts out of Asia in the last 4 years :

- Created a Chinese New Year campaign for Apple in Greater China that
resulted in the single largest retail day in the history of the company at
the time

- Created the world's first Android concept store in Indonesia, now the
blueprint for Google's ustores worldwide

- Created the world's first Search Story film for Google outside of North
America

- First Asia-based agency to launch a major Unilever brand in North America

- Successfully launched Unilever's Clear Shampoo in Japan

- Created and managed the largest digital activation campaign in
Unilever's history in Southeast Asia, with over 36 million unique product
codes.

Arcade's key clients include CLEAR, Closeup, Pond's, Rexona, IKEA, Coca-Cola,
Bango, WeChat and Google.

Arthur Sadoun, CEO of Publicis Worldwide said, "Asia is a strategic priority
for us. The Arcade team's core values of creative
excellence, entrepreneurship and digital innovation are a perfect match for
Publicis Worldwide, as we strive to be the preferred partner of our clients
in their digital transformation
."

Nick Marrett, founding partner and CEO of Arcade said, "The worlds of
marketing, entertainment and information are colliding. Arcade's
entrepreneurial approach to creativity helps brands find new ways to thrive
in this new and challenging environment. We are thrilled to be joining forces
with Publicis as we accelerate our development across the region into key
markets like China, Africa and India for the benefit of our clients, and
strengthen our Asian credentials. The chemistry and alignment with Publicis
was incredibly strong right from the outset
."

Loris Nold, CEO of PWW in APAC added, "Arcade has built a unique model that
allows them to create global and
incredibly innovative work out of Asia. Our key clients have made Asia a
global hub for some of their brands and we are increasingly working with
Asian brands that have global ambitions. To partner Arcade's founders, Nick,
Gary, Mark and Matt, across the region is fantastic news for us
."

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH,
Leo Burnett, Publicis Worldwide, Saatchi&Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand
asset production with Prodigious. Present in 108 countries, the Groupe
employs 62,000 professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe |
Facebook:www.facebook.com/publicisgroupe| LinkedIn: Publicis Groupe |

http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !

About Publicis Worldwide
Present in over 80 countries with 11,000 employees, Publicis Worldwide counts
amongst some of its major clients AXA, BNP Paribas, Carrefour, Cartier, Citi,
Coca-Cola, Haier, Hilton Honors, HP, L'Oréal, LG, Luxottica, Nestlé, Orange,
P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica,
Total and UBS. Publicis North America, a regional operating unit of Publicis
Worldwide, is comprised of Publicis USA and Publicis Canada. Publicis USA
offices include New York-based Publicis Kaplan Thaler, San Francisco-based
Riney, Publicis Hawkeye and Publicis Seattle. Publicis Canada has offices in
Toronto, Montréal, Calgary and Windsor. The Publicis Worldwide mission is
'To Help Our Clients Lead The Change'.

Contacts

--------------------------------------------------------------------
|Publicis Groupe |
|Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83 |
|Martine Hue Investor Relations + 33 (0)1 44 43 65 00 |
|Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44 |
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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via Globenewswire

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