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Qliro Group AB (publ.): Adlibris joins CDON Marketplace

Qliro Group AB (publ) today announced that Adlibris, the leading
Nordic online bookstore, has agreed on a partnership with CDON to
sell books via CDON Marketplace. In connection with the launch of
Adlibris as a new Marketplace merchant, CDON will phase out its own
assortment of books and instead sell Adlibris's assortment on CDON

As part of the development of CDON Marketplace, CDON has signed an
agreement with the leading Nordic online bookstore, The
partnership means that Adlibris's assortment will be available on
CDON Marketplace, and that CDON will phase out its own assortment of
books. CDON's current sales volume of books is in the range 200-250
MSEK on an annual basis. The cooperation is expected to be launched
during the summer of 2016.

Paul Fischbein, CEO of Qliro Group, comments: "We're very excited to
launch a partnership with Adlibris. Our biggest subsidiary, CDON, is
being transformed into the leading online marketplace in the Nordics
and the partnership with Adlibris is an important milestone and
further proof of concept of the future potential of CDON

Magnus Fredin, CEO of CDON, comments: "CDON Marketplace showed strong
development during 2015, with a yearly growth of 54%. As we continue
to develop CDON Marketplace it is of course very exciting to be able
to connect a strong merchant like Adlibris to CDON Marketplace. It is
a big and important step for CDON to enter into a long term
partnership with a leading player in one of our verticals and
together develop the customer offer within books."

Johan Kleberg, CEO of Adlibris Group, comments: "We are very pleased
to have been given the confidence to, together with CDON Marketplace
develop the book vertical for CDONs customers. This partnership is in
line with our strategy to reach book customers in new sales channels.
With our passion for books and CDON's large reach, we are confident
that this will be a successful partnership that will continue
developing the e-commerce of books online."

The information in this announcement is such that Qliro Group AB
(publ) is required to disclose under the Swedish Securities Markets
Act and/or the Financial Instruments Trading Act. This information
was released for publication at 08:00 CET on 24 February 2016.

For further information, please visit, or contact:
Paul Fischbein, CEO
Tel: +46 (0)10 703 20 00
Questions from media, investors and research analysts:
Nicolas Adlercreutz, CFO
Tel: +46 (0)70 587 44 88

About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since
the start in 1999, the Group has expanded and broadened its product
portfolio and is now a leading e-commerce player in consumer goods
and lifestyle products through, Lekmer, Nelly (,,, Gymgrossisten
(,, and
Tretti. The group also comprises the payment solution Qliro. In 2015,
the group generated over five billion SEK in revenue. Qliro Group's
shares are listed on Nasdaq Stockholm's Mid-cap list under short name


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