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Ricoh Sverige AB: Ricoh expands print diversity with Neon Pink toner

Ricoh Europe, London, 11 September 2017 - Ricoh has launched Neon Pink
toner to enhance the creative possibilities for a wide range of print
from posters and invitations to ticketing and advertising. These and
other eye-catching capabilities will be on show at PRINT 17, Chicago,
September 10-14 followed by Labelexpo, Brussels, September 25- 28.


New Neon Pink toner enhances the creative capabilities of the Ricoh
Pro™ C7100X series

The Neon Pink toner has been developed for the fifth colour station on
the Ricoh Pro™ C7100X series colour cut sheet digital production
press. It allows print service providers to produce eye-catching
results that inspire highly engaging and effective campaigns.

It expands the colour gamut, enhances images and can be used as a
solid or highlight or graphic colour. When combined with other
process shades, it can create a neon palette. The toner is reflective
under UV light to extend the range of printing possibilities offered
by standard CMYK, white, or clear printing.

The new addition supports a `dramatic market expansion' of special
effect enhancement capabilities for magazine, direct mail, retail and
point of purchase markets as highlighted by the InfoTrends report
Beyond CMYK: The Use of Special Effects in Digital Printing.

It states nearly 1.8 trillion colour pages in the U.S. and Western
Europe, or around 30% of the total colour pages, currently receive
some type of special effects enhancement. It also says, `there is a
tremendous opportunity for digitally produced special effect
enhancements to grow'.

"The Neon Pink Toner joins the highly successful Neon Yellow toner
which has already helped creative print service providers develop
impactful and vibrant print," says Eef de Ridder, Director,
Commercial Printing, Commercial and Industrial Printing, Ricoh

"Increasingly print service providers want the ability to offer quick,
easy and cost effective high quality personalised print that stands
out. This latest addition will open up numerous exciting

The Neon Pink toner will be available from November. It is
retrofittable, which means existing clients can expand the
capabilities of the Ricoh Pro C7100X presses they operate today.

Discover the full range of Ricoh's production printing services at


© 2017 RICOH COMPANY, LTD. All rights reserved. All referenced product
names are the trademarks of their respective companies.

For further press information, please contact:

Johan Augustsson, Director Production Printing Services, Ricoh Sverige

Tel: 08-734 18 07, e-post: johan.augustsson@ricoh.se
Ricoh Europe PLC
Jack Gibson, Tel: +44 (0) 20 3033 3766
E-mail: press@ricoh-europe.com

Ricoh at drupa: www.ricoh-europe.com/drupa2016
Homepage: www.ricoh.se
(http://www.ricoh-europe.com/)Join us on Facebook:

(http://www.facebook.com/ricoheurope)Follow us on Twitter:

| About Ricoh |

Ricoh is empowering digital workplaces using innovative technologies
and services enabling individuals to work smarter. For more than 80
years, Ricoh has been driving innovation and is a leading provider of
document management solutions, IT services, commercial and industrial
printing, digital cameras, and industrial systems. Headquartered in
Tokyo, Ricoh Group operates in approximately 200 countries and
regions. In the financial year ended March 2017, Ricoh Group had
worldwide sales of 2,028 billion yen (approx. 18.2 billion USD).

For further information, please visit www.ricoh.com


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