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Scandinavian Tobacco Group A/S: French Authorities May Ban the Use of the Brand Name Café Crème for Cigars


No. 3/2017

Copenhagen, 30 January 2017

French Authorities May Ban the Use of
the Brand Name
Café Crème for Cigars

According to French media, the French Ministry of Health and Ministry of
Budget are expected to announce in the near future that they consider the use
of Scandinavian Tobacco Group's Café Crème brand name for cigars to be a
violation of the French Public Health Code.

Scandinavian Tobacco Group has not been informed that the French authorities
have taken any such decision.

However, the company is aware that the French Ministry of Health has conducted
a review of all tobacco product names in the French market following the
French implementation of the EU Tobacco Products Directive.

According to the French code, packaging for tobacco products may not include
elements that for instance make reference to taste, smell or aroma or suggest
life style benefits. In consultation procedures, the French Ministry of
Health has referred to that it considers Café Crème a reference to the taste,
smell or aroma of the cigars. Scandinavian Tobacco Group has maintained that
this is not the case.

If the brand name is eventually banned in the French market, Scandinavian
Tobacco Group intends to appeal to the French courts.

CEO Niels Frederiksen says:

"A ban would be unjustified. The Café Crème brand name is not a reference to
the taste or smell of the cigars which don't taste or smell of coffee. French
cigar smokers won't quit smoking because we change the brand name Café Crème.
If the Ministry of Health and Ministry of Budget issue a ban, they would
deprive us of our trademark rights in a global cigar brand for no legitimate
reason. Such a ban would go far beyond what is required to protect the public
against the risks associated with smoking.

Café Crème cigars have been sold on the French market since the early 1970's.
We have contingency plans in place and will continue to sell Café Crème
cigars in France - if needed with a new name. However, we intend to use the
means required to defend our Café Crème brand name".
Café Crème is the Group's most widely distributed brand with sales to close to
100 markets. Its most significant markets are France and the United Kingdom.
The sales of Café Crème in France represent close to 4% of the Group's net

If the brand name is banned, tobacco products carrying the brand name Café
Crème can still be sold in the French market for the coming 12 months.

France is the only country where Scandinavian Tobacco Group has learned about
potential objections to its Café Crème brand name based on the new EU Tobacco
Products Directive.

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126

STG Company announcement no 3 30.1.2017

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Scandinavian Tobacco Group A/S via Globenewswire

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