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2016-02-23

Smoke & Mirrors Deploys Aspera for High-Speed, Secure and Efficient Transfer of Media Between Global Sites

Aspera, Inc.
Press release

Smoke & Mirrors Deploys Aspera for High-Speed, Secure and Efficient Transfer of
Media Between Global Sites

Leading Full-Service VFX and Post-Production Company Selects Aspera Faspex and
Aspera Connect as the High-Speed File Transfer Backbone for Its Media Workflow

ARMONK, N.Y., 2016-02-23 11:00 CET (GLOBE NEWSWIRE) -- IBM today announced that
Smoke & Mirrors, a leading visual effects and full service post-production
company, has selected high-speed transfer solutions from Aspera, an IBM
company, as the backbone for high-performance file transfers between its
international sites and global client list.

Faced with the need to efficiently and quickly handle an increased volume of
media coming into and out of its facilities ? amounting to over a terabyte per
week ? Smoke & Mirrors decided to revaluate its existing file transfer
platform. The company needed an agile and scalable workflow to seamlessly
handle incoming source material and masters from its clients to its London, New
York and Chennai facilities. With projects being shared across an extremely
talented pool of designers, artists and producers across global sites to spread
the workload, the platform needed to be extremely reliable, easy to configure
and administer, and capable of transferring large amounts of data quickly,
easily and securely.

Smoke & Mirrors selected the Aspera faspex(TM) file delivery and collaboration
platform combined withAspera Connect Server to manage the transfer of all of
its media internally, as well as externally with its roster of high-profile
clients. Based on Aspera?s patented FASP? transfer technology, the solutions
eliminate the fundamental shortcomings of conventional, TCP-based file transfer
technologies like FTP and HTTP. This enables Smoke & Mirrors to maximise its
use of available bandwidth, resulting in unmatched transfer speeds and
guaranteed delivery times over global distances regardless of file sizes and
the transfer distance between customers, partners and production sites.

?Aspera?s high-speed transfer technology has truly revolutionised how we
collaborate and move content and jobs between sites,? said Danny Whybrow,
Global Head of Broadcast Services at Smoke & Mirrors. ?By transferring large
files more quickly we?re able to begin working on them straight away, enabling
us to meet tight deadlines and better serve our clients? needs. We?re so
impressed with the speed and reliability, that we?re already thinking about how
we can extend our workflow with other Aspera solutions and ultimately drive
even more efficiencies across the company.?

Smoke & Mirrors has set up an Aspera faspex server in London as its main data
centre, and two Aspera Connect Servers at its facilities in New York and
Chennai, all connected securely with Aspera FASP Proxy. Smoke & Mirrors also
have sites in Sao Paulo and Shanghai. Clients are invited to submit source
materials such as original masters through Aspera dropboxes, and the content is
easily moved between collaboration sites to ensure large campaigns and projects
with tight deadlines stay on track. Work in progress and final material is
delivered back to clients quickly and securely as standard faspex digital
packages. The lightweight Connect Web Browser Plug-in integrates with all
browser platforms to support high speed FASP transfers directly in the browser
while Aspera FASP Proxy ensures high-speed transfers within highly restrictive
network environments. Aspera Console allows Smoke & Mirrors staff to closely
manage and monitors all traffic to and from clients and between the three
sites.

?Smoke & Mirrors create outstanding work for their portfolio of advertising,
film and music clients, and we?re excited to provide the platform that enables
them to boost productivity and streamline how they collaborate and move their
media around the globe,? said Michelle Munson, CEO and co-founder of Aspera.

Aspera is demonstrating its entire portfolio of high-speed file transfer,
sharing and exchange solutions, including the new Aspera Files SaaS, at BVE
2016 taking place February 23-25 in London Excel on Stand F20.

About Aspera
Aspera, an IBM company, is the creator of next-generation transport
technologies that move the world?s data at maximum speed regardless of file
size, transfer distance and network conditions. Part of IBM Cloud, Aspera
software is powered by the Emmy? Award-winning FASP? protocol to deliver the
fastest, most predictable file-transfer, share and sync experience across
on-premises, cloud, and hybrid infrastructure. Aspera?s core technology
delivers unprecedented control over bandwidth, complete security and
uncompromising reliability. Organizations across a variety of industries on six
continents rely on Aspera software for the business-critical transport of their
digital assets. Please visit http://www.asperasoft.com and follow us on Twitter
@asperasoft for more information.

Contact information:
Louise Wells or Josh Paterson
Red Lorry Yellow Lorry
aspera@rlyl.com
+44 (0) 207 403 8878

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