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2015-09-01

Taboola: Leading UK Publisher Johnston Press Launches Exclusive, Multi-Year Deal With Global Discovery Technology Leader Taboola

Taboola's Personalised Content Recommendations are Seamlessly Integrated Across Johnston Press' 200+ Local and Regional Sites, Driving Audience Engagement and Revenue
NEW YORK and LONDON, Sept. 01, 2015 (GLOBE NEWSWIRE) -- Taboola, the leading
discovery platform, today announced an exclusive, multi-year partnership with
Johnston Press, one of the UK's largest local and regional multimedia
organisations. Taboola's personalised content recommendations are seamlessly
integrated across the Johnston Press network of over 200 desktop and mobile
sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The
News, Portsmouth. With 20 million unique visitors each month across the UK,
Johnston Press' online audience remains one of the largest monthly digital
audiences of any regional publisher in the UK.

The partnership enables Johnston Press to drive high-quality traffic to its
sister sites while also engaging visitors with sponsored content from around
the Web, creating a new revenue stream for the publisher.

"Johnston Press is heavily invested in delivering the most informative and
interesting content to our users, and our partnership with Taboola allows us
to build on this engagement even further," said Jeff Moriarty, Chief Digital
and Product Officer at Johnston Press. "As mobile traffic becomes
increasingly important for us, and we develop highly localised native
advertising solutions for customers, Taboola's best-of-breed content
recommendations are proving to be a valuable multi-platform solution."

Mobile traffic is rapidly growing throughout the U.K., now accounting for
nearly half of all traffic in the region, according to a new report from
Affiliate Window. Taboola's personalized content recommendations are fully
optimized for both desktop and mobile, and are powered by an advanced,
predictive engine that connects specific users to content they may most want
to consume next by analyzing hundreds of signals in real-time, including a
user's geography, device, and browsing history.

Taboola has been growing steadily in the U.K. since opening its London-based
operations in 2012, and recently surpassed YouTube in its reach of U.K.
Internet users on desktop, according to global digital measurement and
analytics leader comScore.

"Our partnership with Johnston Press is a symbol of our long term dedication
to the U.K. market," said Adam Singolda, founder and CEO at Taboola. "We're
excited to be working with Jeff Moriarty and the team at Johnston Press on
enabling relevant and personalized discovery experiences in the country, and
look forward to exploring even more engagement opportunities with Johnston
Press in the future."

About Taboola

Taboola is the leading discovery platform, serving over 200 billion
recommendations to over 550 million unique visitors every month on some of
the Web's most innovative publisher sites, including USA TODAY, Business
Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York
City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and
Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users
on their sites, monetize their traffic, and distribute their content to drive
high-quality audiences. Learn more at www.taboola.com and follow @taboola on
Twitter.

About Johnston Press

Johnston Press is one of the largest local and regional multimedia
organisations in the UK. We provide news and information services to local
and regional communities through our portfolio of publications and websites -
13 paid-for daily newspapers, 195 paid-for weekly newspapers, 40 free titles,
ten lifestyle magazines and 198 local news and e-commerce websites.

Each month our news brands touch the lives of 29m people across our publishing
regions, delivering extensive coverage of local news, events and information.

We also provide regional and national advertisers with access to reach and
engage with local audiences and serve as an important advertising platform
for Small and Medium Enterprise (SMEs).
Media Contacts:

Tammy Blythe Goodman
Taboola
+1-646-215-5801
tammy.g@taboola.com
Jane Muirhead
Johnston Press
+44 (0) 207-612-2616
jane.muirhead@jpress.co.uk

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Taboola via Globenewswire

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