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TradeDoubler: TradeDoubler AB: New Segment Reporting as from January 1, 2014

As from January 1, 2014, Tradedoubler has changed its segment
reporting. Tradedoubler will report the geographical segments within
Affiliate, the segment Technology and Other. Other primarily
represents the non-strategic campaigns business. With the changes to
the segment reporting the geographical segments within Affiliate and
Technology will sum up to the core business, Performance Marketing.

The regions that will be reported as from January 1, 2014 are;

DACH: Austria, Germany, Switzerland

France & Benelux: Belgium, France, Netherlands

UK & Ireland: Ireland, UK

South: Brazil, Italy, Portugal, Spain

North: Denmark, Finland, Lithuania, Norway, Poland, Sweden

The change compared to previously is that the non-strategic campaign
business is reported separately as part of Other. Furthermore Regions
East and Nordic will be combined and reported as Region North.

As previously, costs of central business functions will be allocated
per segment and costs of the CEO, finance, product development etc.
will be reported separately. The segments will as previously be
reported using net sales and EBITDA i.e. earnings before interest,
taxes, depreciation and amortization.

The tables attached contain the comparable numbers for 2012 and 2013
according to the new segment reporting.

For further information, please contact:

Tomas Ljunglöf, CFO

Telephone: +46-8-405 08 00


About Tradedoubler

Tradedoubler is an international leader in performance-based digital
marketing and technology. Founded in Sweden in 1999, Tradedoubler
pioneered affiliate marketing in Europe and remains the most
successful pan-European performance marketing company, combining
strategic international insight with detailed in-country expertise.
It helps 2,000 advertisers achieve their business goals through its
high quality network of 130,000 publishers and was the first to offer
an integrated e- and m-commerce offering to help advertisers extend
their online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer,
helping them to generate revenue and succeed on a national and
international scale. Among Tradedoubler's advertisers are American
Express, ClubMed, Disney, Expedia and CDON. The share is listed on
Nasdaq OMX on the Stockholm Exchange. More information can be found


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