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WISeKey: WISeKey enhances the right to be forgotten and the right to disappear with BIGTRUST

Geneva, 20 May 2014 -- The European Court of Justice just ruled that any
individual may select which article and website links turn up when someone
does a search for them by name and gave them the right to redact results on
searches for wrong information, out-of-date information and unflattering
information.It's called the 'right to be forgotten'
. Advocates call it a breakthrough in online privacy and BigTrust. Under the
new Europe-wide decision anyone can now demand that their 'personal data' is
removed from search results. This new right extends to politicians and
corporations, if not governments, bringing the end to search as we know it,
and the beginning of a new movement based on BigTrust introduced this year by
WISeKey and the OISTE Foundation at the World Economic Forum in
Davoshttp://goo.gl/XqISppand World Mobile Congress in

WISeKey is doing a pioneering work at securing personal data with new
technologies like WISeID.com to allow for enhanced personal data protection
and the right to disappear onlinehttp://goo.gl/eZMELJ. If trust and security
is to be viable, it must be engineered at the global
level applying BigTrust as the new coin of the realm that is rapidly replacing
the market's fascination with Big Data.

"We believe that the user's Personal Identifiable Information PII needs to be
strongly protected as this is the most sensitive information, and allows the
person to be tracked by Social Networks and Search. The only way to do this
is by encrypting your PII and defining standards that clearly give the
ownership of the PII to the user and not to the service provider. If this is
done, then the PII is associated with your Digital Identity which can then
protect the personal data, as it belongs to you," says Carlos Moreira Founder
and CEO WISeKey.

Under WISeKey andOISTE.org's leadership, theBigTrustinitiative is to promote
worldwide changes to the digital security environment, including neutrality,
standardization, digital identification, trusted clouds, search and data
sovereignty for a more efficient cyberspace framework which will allow
countries to use this model as reference for their national cyber security

Press contacts: WISeKey, Satu Kulmala, Tel +41 22 594


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: WISeKey via Globenewswire


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