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2020-03-23

Bayn Europe AB: Pändy Foods AB (subs. Bayn Europe AB) Secures Agreement With Three Multi-National Distributors

The distribution agreements cover the sales and marketing of the full
assortment of Pändy Foods portfolio of Bars, Candy, Chips and Drinks.
The brand has a strategy model to find distribution partners that has
the existing sales- and marketing channels in place to distribute the
products efficiently.

"Our strategy is to find the right partner long term, rather than
rushing into a collaboration where we can't see a prosperous business
relationship growing over time. All these new partners are a result
of long evaluation, dialogue and negotiation to secure the best
possible platform to launch the brand in each market. Moreover, we
have waited with the launch until the full portfolio is, which was
launched in the end of 2019. Now when it's in place we can finally
move ahead and start the rollout process. Our ambition is to have one
local exclusive distribution partner in each potential market
globally. When we have the possibility to work with bigger
multi-national partners, we can move even faster and enter multiple
countries a single point of contact, a way to scale more efficient
and with less workload.

Blacklock and Francis ASIA - Australia, New Zeeland and Pacific
islands

A very reputable distributor that we have been negotiating with for
more than a year. Now when the final portfolio is ready, we have come
to an agreement that will help us scale efficiently into these very
interesting markets. Australia is basically the size of Scandinavia,
with a very health conscious consumer but with far less competition
than in Sweden. Their history of being one of the leading suppliers
of snacks to Woolworth and Foodstuff will enable us to enter the
market at a very rapid pace. I'm confident that their team will be a
fantastic fit for us to and with a great timing to take a strong
position in the healthy snacks and confectionery segment.

Crossjordan MENA - Jordan, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain,
Iraq, Egypt and Lebanon

We've been in discussions with their CEO since we first met during our
exhibition in Dubai 2018. Together we have now established a
partnership that will cover the full region of GCC with potential to
reach other close MENA markets as well. Louie is a fantastic
entrepreneur and proven to elevate the sales of his other brands of
distribution, Granade and Novo, to incredible sales and
market-penetration in a very short time. Some of the markets have
long lead-times of registration but given that we have already been
selling in a few of them for some time we are hopeful that we will
continue efficiently.

Lekkerland EU - Germany, Austria, Netherlands, Belgium, Spain and
Luxemburg

A leading whole-sale and distribution partner with range in many of
the European markets. We will initially launch the products with
Lekkerland Austria to their convenience sector and if the launch is
successful in their channels we have a good potential to scale the
brand into additional markets of the group ." - Simon Petrén, VD
Pändy Foods AB

Pändy Foods AB is a subsidiary company of Bayn Europe AB, supplying
consumers with healthy snacks, drinks, bars and confectionery. Until
2019 the company had distribution in around 15 markets and with the
new distribution agreements in place the company will be able to
start selling in several additional markets.

For more information, contact Patrik Edström, CEO at Bayn Europe AB,
e-mail patrik.edstrom@bayneurope.com (pe@bayn.se)

Bayn Europe is an independent supplier of cutting edge and healthy
sugar reduction solutions for the food and beverage industry. Bayn's
plant-based ingredient solutions, refined through scientific research
and extensive market experience, facilitate new healthier
formulations and recipes focused on taste and texture to help food
and beverage companies around the world reduce sugar and calories in
their products. For more information www.bayneurope.com

Bayn is listed on Nasdaq Stockholm, First North Growth Market, under
the short name BAYN

FNCA Sweden AB is Bayn's certified adviser. Tel: 08-528 00 399 E-mail:
info@fnca.se.

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https://news.cision.com/se/bayn-europe-ab/r/pandy-foods-ab--subs--bayn-e...

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