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2014-03-18

Ericsson: Ericsson Virtualized Encoding unifies TV Anywhere video processing

* Launches industry's first software solution for intelligent utilization of
multiple encoding resources, regardless of the platform
* Enables TV service providers to address the growing consumer demand for
high quality TV Anywhere experiences across all devices
* Ensures best-in-class video processing performance and picture quality,
while allowing most agile use of platforms and technology improvements

In Ericsson's (NASDAQ:ERIC) vision of the Networked Society there will be 50
billion connected devices by 2020, 15 billion of which will be video enabled.
The proliferation of these devices, combined with consumer willingness to pay
for high quality, premium content, is resulting in a new age of TV Anywhere.
Today's TV service providers must deal with an ever-growing level of
infrastructure complexity to deliver high quality video anywhere, anytime and
to any device, faster than their existing and new competitors.

As they strive to address consumer demand for TV Anywhere, TV service
providers have had to make choices between balancing investment, architecture
and video compression performance with their multi-screen video processing
deployments. This has been especially true as service providers look to
address both linear and live TV services and the rapid growth of on-demand
services.

In response to this, Ericsson is launching Ericsson Virtualized Encoding, the
industry's first unified software solution designed to remove the complexity
of TV Anywhere video processing. The new solution is completely task and
service-oriented, intelligently allocating resources and simplifying the
process of selecting the right encoding method and platform based on the
operator's priorities for deployment speed, video quality and output. It
eliminates complexity, enables more efficient resource utilization and
bandwidth management and bridges the gap between broadcast and IT
infrastructures, allowing deployment of enhanced TV services much more
quickly.

Michelle Abrahams, Senior Analyst at research firm SNL Kagan MRG says:
"Ericsson's new virtualized encoding solution provides an answer for
customers who increasingly need to prepare content in more formats for more
screens than ever before. It will allow them to choose their encoding
infrastructure based on factors important to them such as performance,
density, and time to market."

Dr. Giles Wilson, Head of TV Compression, Ericsson says: "In today's TV
Anywhere world there is no 'one-size fits all' solution to video processing
and a variety of compression platforms are being used to balance investment,
architecture and performance. With the launch of Ericsson Virtualized
Encoding we are unifying all these processing platforms under one intelligent
software abstraction layer to ensure best-in-class performance,
simplification of processes, reduced operational burden and far greater
agility in deploying services. Our customers are especially welcoming our
approach in removing the burden of deploying HEVC compression, and the
inevitable platform upgrades as performance demands increase rapidly."

Ericsson Virtualized Encoding is part of Ericsson's Video Processing range. It
supports all input-types (compressed off-air or mezzanine and uncompressed),
all output-types (traditional linear broadcast on cable, IPTV, DTH satellite
and DTT, Multiscreen ABR delivery over IP) and all codecs (MPEG-2, MPEG-4 AVC
and HEVC). It can be implemented on processing platforms containing a
combination of dedicated programmable hardware such as Ericsson's video
processing chip, in customer premises and software or GPU-based servers on
premise, or potentially deployed in the cloud.

Ericsson's solution builds on its video compression leadership which spans
more than two decades. Ericsson is harnessing its engineering resources to
bring a new approach to a complex question. Ericsson Virtualized Encoding is
a further step in giving our customers the tools they need to deliver
successful TV Anywhere services.

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NOTES TO EDITORS

Ericsson launches compression platform powered by new video chip

Download high-resolution photos and broadcast-quality video
atwww.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband
and the cloud
- are enabling the telecom industry and other sectors to do better business,
increase efficiency, improve the user experience and capture new
opportunities.

With more than 110,000 professionals and customers in 180 countries,
we combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments
in research and development ensure that our solutions - and our customers -
stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2013 were SEK 227.8 billion (USD 34.9 billion). Ericsson is listed on
NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com

www.ericsson.com/news

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson Virtualized Encoding unifies TV Anywhere video processing
http://hugin.info/1061/R/1769425/601763.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire

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