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Proact IT Group: Redeye initiates coverage of Proact IT Group

We initiate coverage of Proact, which has signalled an ambitious new
push for acquisitions and higher margins. Although some view it as a
low-margin reseller with formidable competition in cloud services,
the independent integrator benefits from increasing complexity,
regulations and security requirements in information management,
where its size, experience and specialist know-how are key. The
recent rally leaves the share close to our Base Case of SEK 235. If
Proact increases its M&A activity and gradually moves its margin
towards the new target, we see a potential of 45% in our Bull Case of
SEK 348.

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