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Probi: Travel-friendly Probi Digestis® (Probi Mage®) launched in Sweden

A healthy digestive system is extra important when travelling
overseas. Travel Pack makes it easier than ever to bring Probi
Digestis® on your trip.

Travel Pack extends the Probi Digestis® consumer offering into a new
occasion and targets a group that consumes supplements containing
lactic acid bacteria mainly during travelling and holidays.

"Probi Digestis® makes an ideal travel companion. The new Travel Pack
will make it easier for consumers to bring Probi Digestis® when they
travel. The smaller pack size is also convenient for consumers who
want to try Probi Digestis®, but don't want to initially purchase the
larger standard packs," says Peter Nählstedt, CEO of Probi.

Sweden's most popular probiotic dietary supplement
Probi® is the leading brand in probiotic dietary supplements,
accounting for 50.5% of the Swedish market.* Probi's product
platform, Probi Digestis®, is based on the unique bacterium strain
Lactobacillus plantarum 299v (DSM 9843), also known as LP299V®, and
the efficacy of this product in gastrointestinal disorders is
well-documented, particularly in relation to Irritable Bowel Syndrome

Probi partners with leading companies, currently marketing Probi®
products in some 35 countries.

*GfK Medic Scope, 12 months, Dec 2013

Peter Nählstedt, CEO, Probi, tel: +46 (0)46 286 89 23 or mob: +46
(0)723 86 99 83, e-mail:

Niklas Bjärum, VP Marketing & Sales, Probi, tel +46 46 286 89 67 or
mobile +46 705 38 88 64, e-mail:

Probi AB is a Swedish publicly traded biotechnology company that
develops effective and well-documented probiotics. Through its
research, Probi has created a strong product portfolio in the
gastrointestinal health and immune system areas. The products are
available to consumers in more than 30 countries worldwide. The
customers are leading food, health-product and pharmaceutical
companies in the Functional Food and Consumer Healthcare segments.
Probi had sales of MSEK 102 in 2013. The Probi share is listed on
NASDAQ OMX Stockholm, Small-cap. Probi has approximately 4,000
shareholders.


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