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Smart Eye: Produkt inom driver monitoring lanseras i Shanghai 11-13 juni

Pressmeddelandet nedan finns endast tillgängligt på engelska. Smart AI
launch for China Commercial Vehicle DMS market.

Road accidents continue to take lives. Each day more than 3.000
persons die and more than 100.000 are injured worldwide. United
Nations have made it a primary objective to reduce the number of
deaths and injuries, coupled to the transportation system that is
such an important and integral part of a modern economy. Safe and
sustainable transport of people and goods is a prerequisite for
positive global development.

The solution to the world's traffic accident epidemic is not one
single measure but a combination of better roads, cars, driver
training, improvements in technology and legislation. As an answer to
close to 700 traffic related deaths each day, Chinese authorities are
now charging into action demanding driver monitoring to mitigate risk
factors such as lack of attention, distraction and drowsiness. These
rules will apply to commercial transports such as long-haul buses and
dangerous goods trucks.

In response to this life-saving opportunity now opening up in China,
Smart Eye has proceeded to further develop its stand-alone DMS
system, the Smart AI, and prepare it for the demanding automotive
requirements coupled with high volume production. The result is a
product ready to meet the Chinese legal requirements for buses and
long-haul transports. The product launch is timed with CES Asia in
Shanghai June 11-13.

"We are continuously evaluating where our efforts can save the most
lives utilizing synergies from already existing products. We regard
the current opportunity in China as a prime strategic focus for
making a big impact. We're migrating technology initially developed
for European premium car makers, transferring it to the China
commercial vehicle market. This is a life-saving endeavor. We regard
it as highly beneficial that the technological development is
accelerated by legislative efforts", says Martin Krantz, CEO of Smart

Smart AI is one of few driver monitoring systems capable of accurate
eye tracking, following the operator's point of gaze ensuring that
focus stays on the road. Furthermore, Smart AI is packed with safety
features that help protect drivers, passengers, road-users and

- User identity authentication (ensuring a certified driver)

- High accuracy recognition (all faces, including facemask and sunglasses)

- Enhanced warning system (alerts sleepiness, distractions and yawning)

- Focus forward

- Dangerous behaviour (eating, drinking, smoking)

Smart Eye's local presence in China includes the office in Chongqing
and customers such as Geely and Tongji University for which eye
tracking products and DMS software technology have been delivered.

For more information
Martin Krantz, CEO Smart Eye AB
Phone: +46 70-329 26 98

About Smart Eye

Since 1999 Smart Eye has been engaged in development of artificial
intelligence (AI) in the form of eye tracking technology that
understands, supports and predicts a person's intentions and actions.
By carefully studying eye, facial and head movement, our technology
can draw conclusions about a person's awareness and mental state.

Today our eye tracking technology is used in the next generation
of cars and is helping the automotive industry take an important step
towards safer and more environment-friendly transport solutions. In
the research field, Smart Eye's solutions are providing new
opportunities in complicated and real situations, and are paving the
way for new insights in the aerospace, aviation and defense
industries as well as in the fields of psychology, neuroscience,
medicine and academic research.

Smart Eye's head offices are in Gothenburg, Sweden, and the
company also has offices in Detroit, Michigan (USA), Tokyo (Japan)
and Chongqing (China). In addition to these offices of its own, Smart
Eye also has partners, retailers and distributors in several
locations in Europe, the USA and APAC. Smart Eye's solutions are used
around the world by more than 700 partners and customers, leading
research teams, brands and laboratories, including the US Air Force,
NASA, BMW, Lockheed Martin, Audi, Boeing, Volvo and GM, to name a

Smart Eye's business is organised in two business areas, Research
Instruments and Automotive Solutions. In Research Instruments, Smart
Eye provides advanced eye tracking systems for measuring and
analysing human behaviour. In Automotive Solutions, the company
provides eye tracking software for integration in vehicles.

For more information please visit:

Smart Eye is listed on First North. Erik Penser is Certified Adviser
and can be reached at +46-8-463 8000 or


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