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Swedish Match: Swedish Match submits a Modified Risk Tobacco Product (MRTP) application

· Application pertains to sub-brands for the General snus product line
in the US

· Application seeks a risk modification order which would allow
changes to warning label statements currently required for smokeless
tobacco products

· Application includes extensive research findings on Swedish snus
· Swedish Match has been actively engaged in the FDA regulatory
science process

Swedish Match today announced that it has submitted a Modified Risk
Tobacco Product (MRTP) application to the US Food and Drug
Administration (FDA) for eight sub-brands in the General snus product
line, manufactured by the Company. Swedish snus is a unique smokeless
product traditionally consumed in Scandinavia and is now available in
more than 20,000 stores in the US.

The MRTP application seeks a risk modification order permitting the
use of warning label statements on the Company's snus tobacco
products that differ from those carried by other commercially
marketed smokeless tobacco products.

In its MRTP application, Swedish Match cites an abundance of Swedish
and international evidence on the health effects of snus -- evidence
that stretches over three decades and includes governmental cohort
studies and clinical trial results.

"Swedish snus is very well scientifically documented and our
application consists of more than 100,000 pages," says Professor
Lars-Erik Rutqvist, MD, PhD, Senior VP Scientific Affairs at the
Company. Rutqvist added, "As an industry leader we must properly
apply the evidence to demonstrate the potential public health benefit
of our snus tobacco products."

Consistent with FDA recommendations, the Company has actively engaged
with the FDA on its submission, meeting with FDA representatives on
several occasions regarding the format and data requirements for the
MRTP application.

In 2013, the Company also established an MRTP Advisory Panel, which
has and will continue to provide independent advice and guidance to
Swedish Match as it moves forward with the MRTP application.


For media queries, please contact:

USA: Sandy Fowler-Jones
Office +1 804 7875 132, Mobile +1 804 3630 424

Sweden: Johan Wredberg
Office +46 8 658 0248, Mobile +46 73 027934

Norway: Nils Erlimo
Office +47 22 727 240, Mobile +47 920 85814

Global: Rupini Bergström
Office +46 8 658 0106, Mobile +46 70 5402892

Swedish Match develops, manufactures, and sells quality products with
market-leading brands in the product areas Snus and moist snuff,
Other tobacco products (cigars and chewing tobacco), and Lights
(matches and lighters).Well known brands include General snus,
Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat
Lux matches, and Cricket lighters. The Group sells products across
the globe, with production units in six countries. The Group's global
operations generated sales of 12,642 MSEK for the twelve month period
ending March 31, 2014. The Swedish Match share is listed on NASDAQ
OMX Stockholm (SWMA).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756


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