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Thin Film Electronics ASA: Thinfilm and Tata Consulting Services to Create New Retail Experience By Combining Leading-Edge NFC Technology and Leading Retail So

"Next Experience in Retail" Featuring NFC OpenSense and NFC Barcode
Demonstrated at NRF@16 Conference in New York City

OSLO, Norway, January 18, 2016 -Thin Film Electronics ASA("Thinfilm") (OSE:
THIN.OL; OTCQX: TFECY), a global leader in printed electronics and smart
systems, today announced a global alliance withTata Consulting
Services("TCS") (BSE: 532540; NSE: TCS), the leading IT services, consulting
and business solutions firm. Through the partnership, the companies will
create the "Next Experience in Retail" through a powerful combination of
Thinfilm's proprietary NFC technology and TCS's comprehensive portfolio of
retail solutions and accelerators.

TCS will collaborate with Thinfilm to incorporate the printed electronics
leader's NFC OpenSense(TM) and NFC Barcode(TM) technologies into the TCS
OmniStore(TM) POS Platform and the TCS Optumera(TM) Suite of Products. The
offering will be delivered through interactive NFC shelf labels at the point
of sale, allowing shoppers to tap items with their smartphones to receive
product information, promotional offers, usage tips, and other contextual
messaging that influences their buying decision. The "opt-in" protocol with
NFC, which is much less intrusive than Bluetooth or iBeacons, is geared
toward increasing consumer engagement levels, strengthening brand loyalty,
and significantly enhancing the consumer experience. Retailers and brands
will also benefit as data associated with shopper interactions and behaviors
is captured through the TCS OmniStore(TM) POS Platform and sent to the cloud
for analysis.

"NFC solutions in a retail setting are quite empowering to the consumer and
can literally transform the buying experience," said Davor Sutija, CEO of
Thinfilm. "We look forward to working closely with TCS, one of the most
successful technology solutions providers in the industry, to deliver
innovative products and services to the retail market."

TCS and Thinfilm are demonstrating several next-generation retail solutions at
NRF@16 (aka "Retail's BIG Show"), the National Retail Federation's annual
convention and EXPO, January 17-20 in New York City. TCS's Digitized Store is
showcasing the impact of digital forces in in-store operations to boost store
productivity and to increase retail staff efficiency.

TCS is the world's 10th largest IT services provider, measured by the
revenues. For 2015, the firm ranked 64th overall of the Forbes World's Most
Innovative Companies and is the highest ranked IT services company. It is
recognized byBrand Finance
as one of the Big 4 Global IT Services Brands.

About Thin Film Electronics ASA

Thinfilm is a leader in the development and commercialization of printed
electronics and smart systems. The first to commercialize printed, rewritable
memory, the Company is creating printed
systems that include memory, sensing, display, and wireless communication
(NFC), all at a low cost
unmatched by traditional electronic technologies. Thinfilm's roadmap
integrates technology from a strong and growing ecosystem of partners to
enable the Internet of Everything by bringing intelligence to disposable

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company
with headquarters in Oslo, Norway; product development and production in
Linköping, Sweden; product development, production, and business development
in San Jose, California, USA; and sales offices in the United States, Hong
Kong and Singapore. For more information, visit

# # #

For more information on Thinfilm please contact:
Bill Cummings
Jennifer Smith
Thin Film Electronics ASA
Blanc&Otus for Thin Film Electronics ASA
VP, Marketing&Communications +1 415 856
+1 408-503-7312

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thin Film Electronics ASA via Globenewswire


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