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Adverty AB: Adverty activates BidSwitch integration with programmatic campaigns from Coca-Cola, Red Bull, Lenovo, Asus and ...

The Coca-Cola, Red Bull, Lenovo and Asus campaigns are launching next
week through DSP partner Admixer as part of the first programmatic
deal for seamless advertising in mobile games.

Adverty AB (publ) was the first company in the world to develop a
programmatic solution for seamless advertising with broad support for
games and apps on mobile, VR and AR in 2018 and announced earlier
this year the completion of its programmatic integration with
BidSwitch, one of the leading players in programmatic advertising
technology, to enable direct access to the hundreds of integrated
DSPs in their framework.

Adverty is now activating campaigns with Coca-Cola, Red Bull, Lenovo
and Asus through DSP partner Admixer within the BidSwitch
integration. The campaigns are launching next week for users in
Russia and the CIS-countries and will display seamless adverts in VR
and mobile games using the Adverty ad solution. The deal also marks
the first programmatic campaigns to be delivered seamlessly in mobile

Adverty's VR advertising network is growing rapidly and currently
reaches over 40,000 VR gamers every day in 20 different games. As
announced last month, Adverty is now also rolling out seamless
advertising in a leading mobile eSports FPS title played by over 1
million gamers every day. Once the eSport game is live globally with
ads, it has the potential to generate up to 500 million ad views per
month based on average play time and active users.

Each programmatic campaign running in the Adverty network is expected
to generate revenues in the range of SEK 50,000 to 1,000,000. The
deal with Admixer has an initial order value of SEK 200,000.

For further information, please contact:

Niklas Bakos, VD

Phone: +46 703 66 96 46


This information is information that Adverty AB (publ) is obliged to
disclose under the EU Market Abuse Regulation. The information was
provided, through the contact of the above contact person, for
publication on the 9th of May 2019.

Mangold Fondkommission AB, phone +46 8 5030 1550, act as certified
advisor/mentor and market maker for the company at NGM Nordic MTF.

About Adverty

Founded in 2016, Adverty is an ad tech company that empowers mobile,
augmented and immersive virtual experiences for brands to connect
with consumers in the right time and place. Its platform lets
creators of mobile, virtual and augmented reality content monetize
with easy-to-integrate, non-intrusive seamless in-app advertising.
More information at


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