Bli medlem
Bli medlem

Du är här

2019-03-04

Adverty AB: Adverty completes programmatic integration with BidSwitch to enable automated ad sales

The completed integration allows Adverty AB (publ) to act as agent for
content publishers (games and apps) within BidSwitch's programmatic
infrastructure, enabling fully automated matching of advertisers and
publishers through hundreds of connected partners. The first
advertising campaigns are expected to be launched in the second
quarter of 2019.

Adverty is excited about the partnership with BidSwitch, one of the
leading players in programmatic advertising technology and has now
completed the technical platform integration.

Programmatic advertising is the industry standard for automation of ad
sales. The technology helps advertisers and brands reach their
relevant audiences at desired volumes and appropriate contexts using
DSPs (Demand-Side-Platforms).

For publishers, e.g. websites or mobile apps, the programmatic
counterpart are SSPs (Sell-Side-Platform), which enable a significant
reduction in the manual labor of matching brands with their
respective relevant advertising space.

BidSwitch is a global player with operations in 30 countries. The
company has 220 DSPs and 180 SSPs in its network and processes 550
billion ad bids per day [1].

Adverty was the first company in the world to develop a programmatic
solution for seamless advertising with broad support for games and
apps on mobile, VR (Virtual Reality), AR (Augmented Reality) and MR
(Mixed Reality) in 2018.

Today the company is announcing the completed integration to fully
support the specific programmatic features of the BidSwitch
infrastructure.

The agreement with BidSwitch incorporates Adverty as an SSP within
their programmatic infrastructure, giving Adverty direct access to
hundreds of integrated DSPs. As the technical integration is now
completed, the company is expected to launch the first advertising
campaigns within the bounds of the agreement during the second
quarter of 2019.

References:

[1] https://www.bidswitch.com/technology/

For more information, please contact:

Niklas Bakos, CEO

Phone: +46 703 66 96 46

E-mail: nb@adverty.com

About Adverty

Founded in 2016, Adverty is an ad tech company that empowers mobile,
augmented and immersive virtual experiences for brands to connect
with consumers in the right time and place. Its platform lets
creators of mobile, virtual and augmented reality content monetize
with easy-to-integrate, non-intrusive seamless in-app advertising.
More information at www.adverty.com.

-----------------------------------------------------------
https://news.cision.com/se/adverty-ab/r/adverty-completes-programmatic-i...
https://mb.cision.com/Main/17527/2755585/1001487.pdf

Författare Cision

Tala om vad ni tycker

Tala om vad ni tycker

Ni är just nu inne på en betaversion av nya aktiespararna. Lämna gärna feedback på vad ni tycker i formuläret nedan.