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Adverty AB: Adverty enables in-game advertising in leading mobile eSport game

Adverty AB (publ) has integrated its award winning advertising
platform into the studio's critically acclaimed game.

The mobile eSport game has been downloaded more than 50 million times
and is played actively with long session times. The game will show
seamless in-game ads in the shapes of billboards and posters, where
Adverty's platform will enable real-time, live brand advertising.

"The studio has done an impressive job and the finished product is a
good example of the new era of non-intrusive advertising done right.
Overlayed ad banner interruptions are now replaced by seamlessly
integrated brand elements that renders as a natural part of the game
world.", comments Niklas Bakos, CEO of Adverty.

The aggregated order value is defined by the number of active ad units
within the game, and this number will be scaled up according to a
rollout plan that is set to begin with selected prereleases early May
2019 and planned to conclude a few weeks later in a full global
launch. The agreement is commercial and involves revenue for the
company. The games large geographical spread will also widen
Adverty's distribution network significantly.

The studio and Adverty will issue a joint statement in connection to
the global launch.

For further information, please contact:

Niklas Bakos, VD

Phone: +46 703 66 96 46


This information is information that Adverty AB (publ) is obliged to
disclose under the EU Market Abuse Regulation. The information was
provided, through the contact of the above contact person, for
publication on the 25th of April 2019.

Mangold Fondkommission AB, phone +46 8 5030 1550, act as certified
advisor/mentor and market maker for the company at NGM Nordic MTF.

About Adverty

Founded in 2016, Adverty is an ad tech company that empowers mobile,
augmented and immersive virtual experiences for brands to connect
with consumers in the right time and place. Its platform lets
creators of mobile, virtual and augmented reality content monetize
with easy-to-integrate, non-intrusive seamless in-app advertising.
More information at


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