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2020-06-22

AfterPay - Arvato Financial Solutions: AfterPay: Consumers state that they have made fewer e-commerce purchases in June, slowing down overall growth rates since mid-March

AfterPay Insights' research into consumers' recent e-commerce behavior now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Overall, the results show that the amount of purchases has gone down 12% compared to the second half of May. (https://insights.afterpay.nl/consumers-state-that-they-have-made-fewer-e-commerce-purchases-in-june-slowing-down-overall-growth-rates-since-mid-march.html) But still, growth is up 21% when compared to number of purchases before the corona outbreak. A significant contribution to the reduced growth rate is the decrease of Food and Groceries (https://insights.afterpay.nl/food-and-grocery-e-commerce-booms-and-growth-is-driven-by-digital-savvy-consumers-necessities-rather-than-desires.html) (-25%) and Takeaway (-27%) e-commerce purchases in the first half of June. These two categories stand for 36% of the total decrease in online purchases in the first half of June.  

THE NETHERLANDS (https://insights.afterpay.nl/the-netherlands/): From the second half of May to the first half of June the total number of e-commerce purchases declined with -12%, resulting in a total growth in purchases since the corona outbreak of +31%. The decline in the first half of June was mainly driven by reduced purchases in Food & Groceries (https://insights.afterpay.nl/food-and-grocery-e-commerce-booms-and-growth-is-driven-by-digital-savvy-consumers-necessities-rather-than-desires.html) (-19% compared to second half of May) as well as Take away food (-21%). The number of online purchases within Fashion were unaffected in the first half of June, and the only categories that grew were Gardening tools (+64%) and Travel & Transportation (+22%) but resulting in minimal impact on overall figures since each of these categories only comprise 1% of all e-commerce purchases in The Netherlands.

GERMANY (https://insights.afterpay.nl/germany/): From the second half of May to the first half of June the total number of e-commerce purchases declined with -11%, resulting in a total growth in purchases since the corona outbreak of +21%. The decline in the first half of June was mainly driven by reduced purchases in Take away food (-44% compared to second half of May), and secondarily by Food & Groceries (https://insights.afterpay.nl/food-and-grocery-e-commerce-booms-and-growth-is-driven-by-digital-savvy-consumers-necessities-rather-than-desires.html) (-19%). Reduced purchases within Media/Entertainment (-17%) also contributed to the overall decline in e-commerce purchases. To the contrary of the overall development, purchases in Fashion grew significantly (+16%). Other substantial categories showing growth and reducing the overall decline were Toys (+26%) and Hobby articles (+10%).

NORWAY (https://insights.afterpay.nl/norway/): From the second half of May to the first half of June the total number of e-commerce purchases declined with -8%, resulting in a total growth in purchases since the corona outbreak of +13%. The decline in the first half of June was mainly driven by reduced purchases in Food & Groceries (https://insights.afterpay.nl/food-and-grocery-e-commerce-booms-and-growth-is-driven-by-digital-savvy-consumers-necessities-rather-than-desires.html) (-48% compared to second half of May), and secondarily by Fashion (-8%) and Hobby articles (-23%). Main categories showing growth and contributing to reduce the overall decline were Tickets (+64%) and Travel & Transportation (+46%), picking up a bit of the heavy reductions these have experienced during the course of the outbreak. But these categories still only operate at less than a third of the number of online purchases than they saw before the corona outbreak.

Read the full article here: "Consumers state that they have made fewer e-commerce purchases in June, slowing down overall growth rates since mid-March" (https://insights.afterpay.nl/consumers-state-that-they-have-made-fewer-e-commerce-purchases-in-june-slowing-down-overall-growth-rates-since-mid-march.html)

View the interactive dashboard with e-commerce behavior and attitudes from more than 19.000 consumers. (http://file:///Users/afterpay/Documents/AfterPay%20Insights/Blog%2019%20-%20New%20data/insights.afterpay.nl)

About AfterPay Insights
AfterPay Insights (http://file:///C:/Users/afterpay/Downloads/insights.afterpay.nl) is a knowledge platform for e-commerce professionals. From mid March, AfterPay Insights has researched consumers' e-commerce behavior during the corona outbreak and intend to continue this study through out the pandemic. This article is an abstract.

About AfterPay
AfterPay (https://www.afterpay.nl/nl/algemeen/over-afterpay/over-ons), developed by Arvato Financial Solutions (https://finance.arvato.com/en/) is the biggest payment-after-delivery service in The Netherlands and Belgium, and is also available in Germany, Austria, Switzerland, Sweden, Norway, Finland and Denmark.

About Arvato Financial Solutions
As part of Bertelsmann, (https://www.bertelsmann.com/company/company-profile/) Arvato Financial Solutions provides professional credit management solutions across all segments of the customer lifecycle in around 20 countries. By revealing the advantages of predictive analytics, leading-edge platforms and big data, provided solutions result in optimized financial performance and empower clients to fully concentrate on their core business.

Research contact
Aida Beelaerts van Blokland
a.beelaertsvanblokland@afterpay.nl
+31657321095

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