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2014-05-20

Ahlstrom launches Ahlstrom EasyLife® Spray & Up: Quick, easy and clean - the consumer's wall décor product of choice

Ahlstrom Corporation PRESS RELEASE May 20, 2014 at 10.30 EET

Ahlstrom launches Ahlstrom EasyLife® Spray&Up

Quick, easy and clean - the consumer's wall décor product of choice

Ahlstrom, a global high performance fiber-based materials company, launches
today Ahlstrom EasyLife® Spray&Up, its new offering for the fast growing
digital wall décor market. The patent-pending EasyLife® Spray&Up has a
unique, integrated, adhesive system, which significantly improves the
decorating experience for consumers.

Ahlstrom EasyLife® Spray&Up is quick, easy and clean to use: no additional
adhesive or specialist tools are required, just water and a spray bottle. The
user can simply spray the wall with water, apply the material to the wall and
the job is done. Application time is reduced by up to 60% plus cleaning up is
much easier and faster than with traditional wallpapers.

Ahlstrom EasyLife® Spray&Up is the consumer's wall décor product of choice. In
recent focus group studies in North America and Europe, EasyLife® Spray&Up
has been widely endorsed by consumers: 95% of consumers said they were
"extremely likely" or "very likely" to use the product due to its outstanding
benefits - quick, easy and clean, making the job simple for end users.

Ahlstrom EasyLife® Spray&Up Digital grades are HP latex qualified, PVC free,
and deliver unique 3D structures, opening new opportunities for unique design
with textured and fibrous looks. EasyLife® Spray&Up helps HP digital printers
deliver personalised images for consumers, as well as creating a new
decorating experience for everyone.

Ahlstrom will be introducing its EasyLife® Spray&Up Digital offering at Fespa
2014 on May 20-23 in Munich. Demonstrations will be organized daily at 11 am
and 3 pm. Participants will also have the opportunity to try the material
themselves. Come and join the new decorating experience, see Ahlstrom
EasyLife® Spray&Up, on stand B2-318 in Munich.

Ahlstrom Building and Energy business area is a leading manufacturer of
wallcovering materials. Its products are manufactured in North America,
Europe and Asia.

Read more and watch a video at:www.ahlstrom.com/easylife-spray-and-up

For more information, please contact:
Calum Mayland, Marketing Manager, Building and Energy, Tel: +44 7801 376000

Liisa Nyyssönen, Vice President, Communications, Tel. +358 10 888 4757

Ahlstrom in brief

Ahlstrom is a high performance fiber-based materials company, partnering with
leading businesses around the world to help them stay ahead. We aim to grow
with a product offering for clean and healthy environment. Our materials are
used in everyday applications such as filters, medical fabrics, life science
and diagnostics, wallcoverings and food packaging. In 2013, Ahlstrom's net
sales from the continuing operations amounted to EUR 1 billion. Our 3,500
employees serve customers in 24 countries. Ahlstrom's share is quoted on the
NASDAQ OMX Helsinki. More information available at www.ahlstrom.com.

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ahlstrom Oyj via Globenewswire

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