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2016-09-08

Alma Media: Alma Media has chosen AppNexus to leverage its digital advertising development

Alma Media Corporation Press release 8 September 2016

ALMA MEDIA HAS CHOSEN APPNEXUS TO LEVERAGE ITS DIGITAL ADVERTISING
DEVELOPMENT

Helsinki and New York, September 8, 2016 -- Alma Media, a media and
service company focusing on digital services and publishing, and
AppNexus, the world's leading independent advertising technology
company, today announced a technology partnership that makes the
AppNexus Publisher Suite the full-stack ad serving infrastructure for
Alma Media, enabling Alma to strengthen its strategy as a pioneer in
digital advertising.

The new technology will modernise and enhance the efficiency of Alma's
digital advertising functions with regard to ad management,
optimisation, forecasting, yield analysis and programmatic buying.
The new digital advertising distribution system will be deployed in
2016 throughout the media network formed by Alma's news media,
lifestyle media and marketplaces. The distribution system covers
desktop, mobile and video advertising. The Alma network is one of
Finland's largest media networks, and through its different media
Alma reaches approximately 80% of Finnish people aged 15-74 (source
TNS Gallup 7-12/2015).

The partnership provides Alma Media with even better opportunities to
develop its digital advertising business by expediting activities
such as the development and launch of digital ad products, and by
improving the efficiency of ad operations.

"Our partnership with AppNexus supports the implementation of Alma's
digital and data-driven development strategy," says Johanna
Vartiainen, Director, Digital Ad Operations and Development, Alma
Media. "The full-stack ad server will make Alma's comprehensive,
versatile and nationwide product offering available to advertisers
even better than before. It will also improve Alma's advertising
inventory management and provide us with new mechanisms to support
the development of the programmatic buying and selling of
advertising."

"We are thrilled to work with Alma Media, one of Europe's most
sophisticated and dynamic digital publishers," says JC Conti, VP
Sales & Account Management, AppNexus Publisher Technology Group.
"This is an important partnership as AppNexus grows its business in
the Nordics and Northern Europe to provide the only independent
full-stack monetization solution for publishers and satisfy
advertiser demand for quality news lifestyle, career and business
development sites to reach their target audiences."

For further information:
Alma Media, Johanna Vartiainen, Director, Digital Ad Operations and
Development tel. +358 50 514 1952

AppNexus, JC Conti, VP Sales & Account Management, AppNexus Publisher
Technology Group, tel. +41 79 558 0531

ABOUT ALMA MEDIA
Alma Media is a media company focusing on the service business and
journalistic content. The company's best-known brands are
Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti,
Etuovi.com and Monster. Alma Media builds sustainable growth for its
customers by utilising the opportunities of digital, including
information services, system and expert services and advertising
solutions. Alma Media's operations have expanded from Finland to the
Nordic countries, the Baltics and Central Europe. Alma Media employs
approximately 2,500 professionals (excluding delivery personnel), of
whom approximately 30% work outside Finland. Alma Media's revenue in
2015 was EUR 291.5 million. Alma Media's share is listed on NASDAQ
Helsinki. Read more at www.almamedia.com.

ABOUT APPNEXUS
AppNexus is an internet technology company that enables and optimizes
the real-time sale and purchase of digital advertising. Our powerful,
real-time decisioning platform supports core products that enable
publishers to maximize yield; and marketers and agencies to harness
data and machine learning to deliver intelligent and customized
campaigns. Headquartered in New York City, AppNexus employs over 1000
professionals in offices spanning five continents. For more
information, follow us at @AppNexus or visit us at www.AppNexus.com

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http://news.cision.com/alma-media/r/alma-media-has-chosen-appnexus-to-le...

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