Du är här

2015-09-03

Amer Sports Oyj: Amer Sports accelerates Fitness growth by expanding into indoor cycling

Amer Sports Corporation

PRESS RELEASE
September 3, 2015 at 3.00 p.m.

Amer Sports accelerates Fitness growth by expanding into indoor cycling

Amer Sports' Fitness business unitPrecor® is partnering withMad Dogg
Athletics, Inc., the creator of theSpinning®indoor cycling program and
Spinner® line of bikes, to launch a new line of Spinner® indoor cycling
equipment in 2016. Under the exclusive multi-year global agreement, the two
companies will co-develop a new range of indoor cycling equipment, and Precor
will assume the manufacturing and distribution of the new range of products,
including future marketing and education programs.

"Partnering with Mad Dogg Athletics allows us to enter the growing indoor
cycling category and take a leading position in this dynamic segment," said
Rob Barker, President of Precor. "This partnership showcases our commitment
to accelerating the growth of our global fitness business as part of the
overall Amer Sports growth strategy."

The fitness category is a significant category for Amer Sports with the Precor
brand. In addition to the collaboration between Mad Dogg Athletics and
Precor, Amer Sports recently expanded into the functional training category
by acquiring the Queenax brand. The collaboration with Mad Dogg Athletics is
yet another step into a new, growing fitness segment with attractive future
sales opportunity.

The agreement has no impact on Amer Sports 2015 financial results.

For further information, please contact:

Päivi Antola, Director, Corporate Communications and IR, tel. +358 20 7122 537

DISTRIBUTION

NASDAQ OMX Helsinki Oy
Main media
www.amersports.com

AMER SPORTS

Amer Sports (www.amersports.com) is a sporting goods company with
internationally recognized brands including Salomon, Wilson, Atomic,
Arc'teryx, Mavic, Suunto and Precor. The company's technically advanced
sports equipment, footwear and apparel improve performance and increase the
enjoyment of sports and outdoor activities. The Group's business is balanced
by its broad portfolio of sports and products and a presence in all major
markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange
(AMEAS).

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Amer Sports Oyj via Globenewswire

HUG#1949571

Författare Hugin

Tala om vad ni tycker

Tala om vad ni tycker

Ni är just nu inne på en betaversion av nya aktiespararna. Lämna gärna feedback på vad ni tycker i formuläret nedan.