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Apricus Biosciences, Inc.: Apricus Biosciences Updates Strategic Corporate Objectives

Company to Focus on Vitaros® Revenue Growth, U.S. NDA Re-Submission and
Additional Commercial Launches in Europe, Latin America and the Middle East

Company Announces a 30% Reduction in Staff and Cash-Based Operating Expenses

SAN DIEGO, April 06, 2016 (GLOBE NEWSWIRE) -- Apricus Biosciences, Inc.
(Nasdaq:APRI), a biopharmaceutical company advancing innovative medicines in
urology and rheumatology, updated its strategic objectives today to include
its plans to prioritize the Vitaros® commercial and regulatory activities and
to deprioritize all other pipeline programs. This strategic re-positioning
focuses on achieving profitability through Vitaros ex-U.S. revenue growth,
obtaining approval for Vitaros in the U.S. and substantially reducing
operating expenses.

Strategic Corporate Objectives:

* Focus on Vitaros Growth * Re-submit U.S. NDA with the FDA in Q3 2016, with
potential approval in 1H 2017; * Continue to support existing commercial
partners' efforts to increase revenue in 2016 and beyond; and * Expand
Vitaros availability in Europe, Latin America and the Middle East,
targeting approximately ten new country launches in 2016 and 1H 2017
through our commercialization partners.
* Rationalize the Development Pipeline * Immediately discontinue all ongoing
fispemifene clinical activities on secondary hypogonadism and deprioritize
work for other indications; * Continue Vitaros delivery device
improvements; and * Finalize the RayVa(TM) Phase 2b delivery device and
study protocol, explore U.S. and EU Orphan Designation, and partner ex-U.S.
prior to initiating any future clinical studies.
* Significantly Reduce Operating Expenses * Reduce staff, including the
executive team, by approximately 30%; * Reduce Board of Directors expenses
by decreasing the size of the Board and reducing the Board's cash
compensation; and * Reduce operating expenses (excluding non-cash
stock-based compensation expense and depreciation expense) by approximately
30% in 2016 and 60% in 2017 as compared to 2015 operating expenses
(excluding non-cash stock-based compensation expense and depreciation

"After reviewing the potential for our current assets with our Board of
Directors and our larger shareholders following the disappointing fispemifene
Phase 2b study results, we have decided to focus only on the priorities that
we believe are most likely to generate strategic value, while reducing our
capital needs," said Richard Pascoe, Chief Executive Officer of Apricus.
"Apricus' development priority is now focused on Vitaros, both to accelerate
commercialization outside of the U.S. and to attempt to bring this novel
erectile dysfunction therapy to patients in the U.S. next year, with the goal
of achieving profitability in 2017. I would like to express my sincere
gratitude to the talented employees affected by the reduction in force and to
our valued employees who remain committed to our long-term success."

Apricus expects to provide further details regarding its strategic priorities
during its upcoming May conference call to discuss its Q1 2016 financial
results. Apricus' SEC filings can be found on the Company's website at and on the SEC's website at

About Apricus Biosciences, Inc.

Apricus Biosciences, Inc. (APRI) is a biopharmaceutical company advancing
innovative medicines in urology and rheumatology. Apricus' commercial
product, Vitaros®, for the treatment of erectile dysfunction, is approved in
Europe and Canada and is being commercialized in several countries in Europe.
In September 2015, Apricus in-licensed the U.S. development and
commercialization rights for Vitaros from Allergan. Apricus' marketing
partners for Vitaros include Laboratoires Majorelle, Bracco S.p.A., Hexal AG
(Sandoz), Takeda Pharmaceuticals International GmbH, Recordati Ireland Ltd.
(Recordati S.p.A.), Ferring International Center S.A. (Ferring
Pharmaceuticals), Mylan NV and Elis Pharmaceuticals Ltd. Apricus currently
has one active product candidate, RayVa(TM), its product candidate for the
treatment of the circulatory disorder Raynaud's phenomenon.

For further information on Apricus, visit

*Vitaros® is a registered trademark of NexMed International Limited. Such
trademark is registered in certain countries throughout the world and pending
registration in the United States.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act, as amended. Statements in this
press release that are not purely historical are forward-looking statements.
Such forward-looking statements include, among other things: Apricus' plans
to grow revenues for Vitaros® outside the United States, the timing of
regulatory submission and approval of Vitaros in the United States, if any;
Apricus' plans for life-cycle development programs for Vitaros; Apricus'
development and partnering plans for RayVa(TM); and Apricus' plans to
streamline the Company, reduce operating expenses and achieve profitability.
Actual results could differ from those projected in any forward-looking
statements due to a variety of reasons that are outside the control of
Apricus, including, but not limited to: the risk that the cost and other
negative effects related to the reduction of Apricus' workforce may be
greater than anticipated; the risk that Apricus may not realize the benefits
expected from the new strategic focus, workforce reduction and other cost
control measures; Apricus' dependence on its commercial partners to carry out
the commercial launch or grow sales of Vitaros in various territories and the
potential for delays in the timing of commercial launches in additional
countries; competition in the erectile dysfunction market and other markets
in which Apricus and its partners operate; Apricus' ability to obtain FDA and
other requisite governmental approval for Vitaros; Apricus' ability to
further develop Vitaros, such as delivery device improvements; Apricus'
ability to carry out further clinical studies for Vitaros, if required, as
well as the timing and success of the results of such studies; Apricus'
ability to achieve U.S. and EU Orphan Designation for RayVa; Apricus' ability
to retain and attract key personnel; Apricus' ability to raise additional
funding that it may need to continue to pursue its commercial and business
development plans; Apricus' ability to remain in compliance with the terms
and restrictions under the credit facility; Apricus' ability to secure an
ex-U.S. strategic partner for RayVa; and market conditions. These
forward-looking statements are made as of the date of this press release, and
Apricus assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those projected in
the forward-looking statements. Readers are urged to read the risk factors
set forth in Apricus' most recent annual report on Form 10-K, subsequent
quarterly reports filed on Form 10-Q, and other filings made with the SEC.
Copies of these reports are available from the SEC's website at
or without charge from Apricus.

Matthew Beck
The Trout Group LLC
(646) 378-2933


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Apricus Biosciences, Inc. via Globenewswire


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