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2015-04-20

Aptean: Aptean Launches Redesigned Pivotal CRM Solution

Pivotal 6.5 Influenced by Global Customer Feedback and the Demands of Today's Modern, Mobile UserATLANTA, Apr. 20, 2015 (GLOBE NEWSWIRE) -- Today, Aptean announced the launch
of Pivotal 6.5, the latest version of its enterprise-class CRM (Customer
Relationship Management) solution designed to address a wide range of
business challenges across all areas of CRM, including sales automation,
marketing management and customer service delivery. Pivotal 6.5 features a
completely redesigned sales automation user experience that enables secure,
mobile access from any laptop, desktop or tablet.

"Aptean believes that CRM solutions struggle when they try to be 'all things
to all people.' With that in mind, we've rethought the traditional look and
feel of CRM to meet the needs of today's hyper-connected, mobile sales
users," said Matt Keenan, vice president, CRM Product Group, Aptean. "Pivotal
6.5 delivers real solutions-specialized sales capabilities, including
customer, contact and opportunity management-and real results that will
provide the productivity and efficiency that salespeople require both in the
field and in the office."

Aptean Pivotal customer Caliper Corporation upgraded to version 6.5 in 2015:

"Pivotal is the most critical tool that our salespeople use," said Bryan
Martin, senior vice president, Caliper Corporation. "The new mobility
features will enable our team to access Pivotal in and out of the office with
the same user experience each time."

Aptean's Pivotal CRM is designed to fit organizations of all sizes, as the
solution is easily configurable to meet compliance and local requirements as
well as vertical market-specific issues, particularly in the financial
services and discrete and process manufacturing industries.

The newest version of Pivotal features new UX capabilities based on specific
input from the customer base, including:

* Enhanced options for the mobile sales user such as creating emails,
appointments and tasks as well as having access to their calendar while in
the field.
* A mapping functionality so the sales user can see where their customer is
located then plot the route.
* An Action Center that allows users to create their own dashboard by adding
graphs or searches.

Pivotal was recently named a Strong Performer

in "The Forrester Wave(TM): CRM Suites For Midsize Organizations, Q1 2015",
released on March 25 by Forrester Research, Inc.

About Aptean

Aptean helps businesses profit, innovate and grow where the work gets done-in
the call center, on the floor of the factory, at the end of the assembly
line. That's where Aptean's CRM, Complaints Management, ERP, Supply Chain
software and business process applications enable nearly 5,000 organizations
to satisfy their customers, operate more efficiently and stay at the
forefront of their industry. Aptean is where software WORKS. For more
information, visit www.aptean.com.

FOR MORE INFORMATION
Media Relations
Will Haraway, Aptean
+1.770.351.9600
william.haraway@aptean.com

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Aptean via Globenewswire

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