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Arcus ASA: Arcus: Wine sales in Norway to new heights

Consumer insight, high quality and improved wine portfolio grow Arcus'
wine sales. The market share for wine has grown every single month
over the past 12 months. In July, growth was three times that of the
rest of the market.

At the end of July, Arcus' market share for the first seven months of
the year was 16.2 percent, compared to 15.2 percent a year ago.

-We have strengthened our efforts on our strong brands. These wines
are shipped to Arcus in Norway and filled here on bottles and
cartons. This provides fresher wines and saves the environment from
unnecessary emissions during transport. Consumers know they get good
quality and make a safe purchase, says Eirik Andersen, Group Director
Wine Norway. Examples include Falling Feather, Norway's most popular
red wine, growth winner Ruby Zin and the classic Zanni Valpolicella.

Arcus has increased the pace of innovation and succeeded with several
new brands, such as CAMP, the organic red wine with deposit. In
addition, there has been good growth in the agency portfolio.

-Our product portfolio is constantly changing. What Norwegians like to
drink changes slowly but surely. We drink more white wine, rosé wine
and sparkling now than a few years ago, says Andersen.

Close cooperation with all our growers and producers is very important
to us. Arcus want to be a preferred partner for renowned wineries

-We offer customized solutions and we have a long-term focus. This
creates profitable growth for both parties, says Eirik Andersen.


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