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2015-03-24

ARTPRICE COM: In the midst of heated discussions, Artprice confirms the key figures of the exact return on investment of artworks.

When revealing the exact return on investment of artworks, including the
growth rate (calculation designed by its econometrics department), Artprice
has faced an uproar among Art Market players, some of which consider this
information to be confidential and not available to the general public.

By this press release, Artprice rejects these comments and considers that
public auction information and prices do constitute high quality, public
information for the different Art Market players, including art lovers and
collectors.

For the record: the press release, published
onhttp://artmarketinsight.wordpress.com/andhttp://twitter.com/artpricedotcom,
was the following:

Art Market revelations : Artprice calculates the exact return on investment
for major artists!

Artprice is the world's primary specialist for art market prices and indices
with more than 30 million indices and auction results covering over 586,000
artists. Artprice Images (R) offers unlimited access to the world's largest
art market database, a library of 108 million photos or representations of
artworks from the year 1700 to the present day, each accompanied by pertinent
commentary by our art historians.

Thanks to its unrivaled data collection of public auction results, stored in
its privately owned intranet linked to more than 4,500 auctioneers, and its
exclusive econometric know-how, Artprice is able to calculate the return on
investment for artworks bought over two decades.

Here bellow : 10 examples of return on investments made in 2000 for artworks
by Andy Warhol, Pablo Picasso, Francis Bacon, Gerhard Richter, Mark Rothko,
Claude Monet, QI Baishi, Alberto Giacometti, ZHANG Daqian et Jeff Koons.

These are the 10 best performing artists at public auction in 2014, as
calculated by Artprice and Artron.

Andy Warhol +282% ($)
100 $ invested in 2000 in a work of Andy Warhol have an average value of 392 $
in February 2015, an increase of 282%.

Pablo Picasso +130% ($)
100 $ invested in 2000 in a work of Pablo Picasso have an average value of 230
$ in February 2015, an increase of 130%.

Francis Bacon +910% ($)
100 $ invested in 2000 in a work of Francis Bacon have an average value of
1010 $ in February 2015, an increase of 910%.

Gerhard Richter +554% ($)
100 $ invested in 2000 in a work of Gerhard Richter have an average value of
654 $ in February 2015, an increase of 554%.

Mark Rothko +501% ($)
100 $ invested in 2000 in a work of Mark Rothko have an average value of 601 $
in October 2013, an increase of 501%.

Claude Monet +212% ($)
100 $ invested in 2000 in a work of Claude Monet have an average value of 312
$ in February 2015, an increase of 212%.

QI Baishi +932% ($)
100 $ invested in 2000 in a work of QI Baishi have an average value of 1032 $
in February 2015, an increase of 932%.

Alberto Giacometti +386% ($)
100 $ invested in 2000 in a work of Alberto Giacometti have an average value
of 486 $ in February 2015, an increase of 386%.

Zhang Daqian +254% ($)
100 $ invested in 2000 in a work of Zhang Daqian have an average value of 354
$ in February 2015, an increase of 254%.

Jeff Koons -7% ($)
100 $ invested in 2000 in a work of Jeff Koons have an average value of 93 $
in February 2015, a drop of 7%.

Coming soon: more articles disclosing the exact return on investment for
artworks by the major artists of each segment. This operation has been the
subject of new debates, which have clearly underlined the truth: detractors
cannot handle the fact that anyone has now access to such a precious
information, which was historically strictly reserved to the market makers.

The 50 best performing artists at public auctions in 2014 ranked by
Artprice&Artron.

Its impact - which has been far greater than that of any other Artprice
initiative in terms of data volumes - confirms that the disruptive economy
can very quickly shatter old circuits. By their asymmetrical information
these old circuits have allowed a well-organized market structure to develop
around the purchase and sale of art with enormous margins that have no
economic justification in the 21st century.

A few years ago, Artprice had purchased Xylogic (a Swiss company founded in
1987 by prominent scientists). It was at that time, the only company in the
world to provide indices and extremely efficient econometric tools, made
exclusively available to an elite of the Art Market, such as experts,
international auction houses and major collector (see Artprice's 2013
reference document submitted to the A.M.F on 17 July 2014).

Now, within seconds, a buyer or seller using a smartphone, phablet, tablet or
pc can access graphic displays of an artist's price index, the number of
works sold per year, his/her annual auction turnover, his unsold rate, the
geographic distribution of his sales per country, per price segment or per
artistic medium, not to mention an array of more advanced options.
So, in just three mouse-clicks, the non-initiate can compare the price curves
of two artists and check the performance of an artist versus the Artprice
Global Index (Artprice's general Art Market Index that become an
authoritative reference in the business over the last 18 years).

At the same time, he can also compare the artist's valuation to the major
stock market indexes like the S&P 500, the DAX, the CAC40, the FTSE, the
NIKKEI and the S&P Asia 50.
For examplehttp://www.artprice.com/artist/3416/francois-boucher/index

Indeed over the past 18 years the art market has seen exponential
financialization. Most of the world's major private banks and wealth
management institutions are clients of Artprice.

So, in just three mouse-clicks, the non-initiate can compare the price curves
of two artists and check the performance of an artist versus the Artprice
Global Index (Artprice's general Art Market Index that become an
authoritative reference in the business over the last 18 years

To create a shock wave and literally reshape the Art Market (in the sense of
the "disruptive economy" described by Clayton Christensen) we needed to
condense the market's macro- and micro-economic data so that non-initiates
could get access to easily understandable and pertinent information about
artists and thus be in a position to negotiate on equal terms with seasoned
professionals.

In addition, to generate a truly disruptive and viral economy, a major
proportion of these indices are free online, and these indices are today
essential features of an artist's online profile in freemium mode (the
freemium model provides the basic data in free mode and the value-added data
in pay mode) generating an irreversible shockwave to the traditional
relationship between art buyers and art sellers. This principle will generate
an impressive number of new Artprice members because to get access to this
freemium mode information they will need to register with Artprice.

Since January 2015, Artprice has accelerated the injection of 85% of its data
in online free mode and now provides freeware access to 900 million data
covering the period 1700 to the present day (in the form of owner application
licenses distributed free of charge but with certain user restrictions) via
its agreements with Google (since 2003) and Baidu (China). The same approach
has been activated in 2015 with Bing (Microsoft) which has a market share of
18.4% in the USA..

About Artprice:

Artprice is listed on the Eurolist by Euronext Paris, SRD long only and
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.

Atprice is the global leader in art price and art index databanks. It has over
30 million indices and auction results covering more than 5860,000 artists.
Artprice Images(R) gives unlimited access to the largest Art Market resource
in the world: a library of 108 million images or prints of artworks from the
year 1700 to the present day, along with comments by Artprice's art
historians.

Artprice permanently enriches its databanks with information from 4,500
auctioneers and it publishes a constant flow of art market trends for the
world's principal news agencies and approximately 7,200 international press
publications. For its 3,600,000 members, Artprice gives access to the world's
leading Standardised Marketplace for buying and selling art.

Discover the Alchemy and the universe of
Artpricehttp://web.artprice.com/video, which headquarters are the famous
Museum of Contemporary Art, the Abode of
Chaoshttp://goo.gl/zJssdhttps://vimeo.com/87859684

News
Artmarket:http://twitter.com/artpricedotcomhttps://www.facebook.com/artpricedotcom

https://plus.google.com/+Artpricedotcom/posts

http://artmarketinsight.wordpress.com/

The 2014 Art Market Report contains the famous Artprice ranking of the world's
500 most sought-after artists, the top 100 auction results, market breakdowns
by country and by city, by period and by medium, Artprice indices and 21
chapters that provide an uncompromising analysis of the Art Market. It is
available free of charge in PDF format
athttp://imgpublic.artprice.com/pdf/rama2014_en.pdf

Contact : Josette Mey : e-mail :ir@artprice.com

PDF: Nasdaq EN press release march24 2015

Press release (PDF)
http://hugin.info/155852/R/1905895/678346.pdf

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: ARTPRICE COM via Globenewswire

HUG#1905895

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